YouTube is the world’s biggest video sharing platform and it doubles as one of the biggest resources for CPA marketing. CPA marketing on YouTube is regarded as one of the incredible ways to make money online.
As of mid-2020, the YouTubers earning through ads was around $18 per thousand views. And with YouTube having over 2 billion users worldwide and daily streaming of over 1 billion hours of videos, CPA marketers can’t afford to ignore the potentials YouTube offers to earn.
Ordinarily, when users are watching videos on YouTube, the YouTubers are earning money from the ads that are displayed. This is the fastest and easiest method of earning cash via the platform. But with CPA marketing on the platform, affiliate companies can track marketers’ CPA links for effective remuneration. So basically, if an audience performs a pre-determined action on the merchant’s website, the marketer gets a commission from such action.
CPA Marketing with YouTube
Basically, CPA stands for Cost per Acquisition and is a form of Affiliate marketing. This acquisition can either be a Sale, a Lead, an Action, or a Conversion. CPA offers in the CPA model refer to the actual promotion gigs themselves.
An advertiser offers a product for advertisement and a publisher interested in marketing such a product subscribes to the offer. In the CPA model, publishers are paid if and when a user acquires a service or product. YouTube comes in in the sense that the platform allows CPA marketers to promote their offers on its network for free. Since CPA marketing requires a large amount of traffic to increase conversions, YouTube offers the platform for marketers to get such huge traffic for free.
All CPA marketers have to do is to create video content for their respective CPA Offers. After that, they then have to promote these video contents on YouTube to attract views and interaction from the audience. These views and interactions are then harnessed to help drive traffic towards the pre-determined action of the offer.
Can I Make Money on YouTube with CPA Marketing?
The simple answer is yes! However, getting started to the point where you start earning cash depends on the quality of your dedication. And also on the relevance of your video content and just how well you promote your CPA Offers. Promoting your CPA offers is not going to be easy as it requires lots of work, patience, and perseverance.
One easy way of doing this is by creating quality and relevant content to the offer you market. This by itself in accordance with the YouTube ranking algorithm will perform well. But at that, it still will require some extra work on your part. The YouTube platform itself makes it easy to grow your audience by implementing a few steps:
- Respond to user comments.
- Reach out to other YouTubers for collaborations.
- Create video responses to hot products and topics.
- Give your audience a promotion or reward for sharing and interacting with your channel.
- Include calls to action in your videos by requesting your viewers to subscribe, share, and click on the CPA Offer links.
CPA Marketing Offers Available on YouTube
YouTube simply provides a platform that allows you to interact with audiences regardless of your chosen niche. They also allow the promotion of CPA marketing offers from a wide variety of merchants.
There is a wide range of awesome CPA marketing offers that cover different topics spread across multiple affiliate networks. The goodness, you are sure to find just the right audience in large quantities on YouTube.
Getting started with CPA Marketing on YouTube
Getting started with YouTube affiliate marketing isn’t a complex task. It requires the following four simple steps:
Picking a Niche
Picking a niche to market it can be both easy and tricky. Easy in the sense that you should always pick a vertical you are passionate about. This makes creating your video content to push your CPA Offers much easier for you.
The other side is the tricky aspect. There is the possibility that you fancy two or niches. This is purely natural. The headache here now is which to select and which to drop. And seeing that the success of your CPA marketing business is dependent on picking the right niche, you want to be careful.
Not every niche that appeals to you has the potential of attracting a large audience. Even with a large audience, the next question is will the attracted audience be willing to perform actions that lead to conversion. If you are just starting out as a CPA marketer, you want to ensure that you avoid the sharks of the business both in niche and CPA Offer selection.
Select CPA Marketing Offers to Promote
Affiliate CPA Offers abound literally all around. Many companies manage their CPA Offers directly while a handsome number of them use the services of 3rd parties known as Affiliate Networks.
Selecting the right CPA Offer to market is probably going to be your most difficult challenge. This is simply because the sheer number of CPA offers available online today is huge. While this may sound positive at first, you soon find out that not all offers are suitable for you. For more on how to select the best offer perfect for you, read our article on CPA Offer selection.
The main point is to carefully research each offer, read up on its rules and restrictions and ensure that it aligns with your goals as a marketer. Another point is that you don’t want to promote offers that are of no relevance to your audience or offers that might damage your credibility.
Set up your YouTube channel and start creating the required video contents
Setting up a YouTube channel is relatively easy. Chances are that you already have a Gmail or Google account and since Google is the parent company of YouTube, all you have to do is sign in with your account information.
After that, configure your channel as it suits you best and starts creating video content to help promote your CPA Marketing offers.
Growing a YouTube channel isn’t a day’s job as this might take weeks, months, or even years. This is where your perseverance and creativity come in. Creating awesome content will help you drive the growth of your channel but it might not be at the pace you desire which is why you need to perform the next step.
Ranking your video content to gain traffic
Ranking video content on YouTube isn’t easy. Why? The competition is fierce and YouTube’s ranking algorithm places more emphasis on interaction over a number of views. With that said, the goal of your video shouldn’t be to have the highest views but rather, to have the most meaningful interaction.
Also, you should avoid sounding overtly too promotional on your videos. According to Google “If the main purpose of your content is to drive people off of YouTube and onto another website, it will likely violate our spam policies”. This creates a linking restriction.
To rank higher on YouTube:
- Ensure to always name your videos as same as your keyword.
- In the title box provided, enter your keyword along with an extra related keyword.
- Write at least 250 words description with a link to Your Landing Page
- In your description, always add a “call to action”.
- Use your keywords as your tags. This informs the algorithm of what your video entails.
Where to Place CPA Marketing Offer Links on YouTube?
We know that only quality, relevant and informative video content can drive conversion on YouTube. I am sure your next question is where can I place my CPA marketing offer links on YouTube for effective conversion?
To answer that, there are a number of places you can actually place your CPA marketing offer links to increase visibility. They include:
The Description
Always, remember to include your CPA marketing offer links in the description. It’s also advisable to include a call to action in the video itself. This should always encourage viewers to actually look at the description.
You can place a cloaked CPA marketing offer links; a link that is redirected through any domain associated with your YouTube channel. You can also directly place naked affiliate links in your video descriptions.
Pinned Comment and Community tab
You can also safely add CPA marketing offer links in the ‘Pinned Comment’ of a video.
The “Community tab” is also a good location to add CPA marketing offer links. Although it’s quite unpopular and many affiliates don’t use it when it comes to link placement.
If you actively and regularly engage with your subscribers, then this is a great location to place your link.
Driving Traffic to your CPA Offer links on YouTube
The next step in our quest to make money via CPA marketing on YouTube is to drive traffic to your content. Let’s face the facts; traffic is the lifeblood of any CPA marketing as they drive conversion rate and eventually your earnings. There are few ways of driving traffic to your CPA marking offer links and we shall observe them below:
Subscribers
Quality content drive subscribers and the best way to get traffic to your CPA Offer link is to build up a strong subscriber base.
Subscribing to a YouTube channel is a one-time action and after that, it’s up to you to keep them entertained and informed with quality content.
Building a subscriber base is not easy as it takes time and lots of effort. A new channel if properly managed can grow from zero to 100k subscribers within a year and it can also take longer.
Keeping your subscribers has benefits. Every time you release a new video, your subscribers are notified in the YouTube browser interface. They will also receive a notification on their phone through the YouTube mobile app.
Recommended and Related Videos
This has to be the most coveted “ranking position” on YouTube. It is the homepage of the platform.
Basically, your video is placed in front of a potentially huge audience. Any channel appearing on the homepage should expect a significant surge in subscribers.
Likewise, the ‘Related videos’ sidebar is another way to drive traffic to your YouTube videos hosting your CPA Offer links.
These are videos appear to viewers because they are similar to the ones they interact with. But they are from creators the viewer isn’t currently subscribed to.
Getting into any of these two spots is a tough but yet achievable task. Here are some tips to help you:
- Create interesting titles but avoid using clickbait
- Optimize your title, tags, and video description for one keyword
- Consider linking your videos together via overlays or playlists
- Your thumbnails matter – design them with a book cover in mind
- Create engaging video content but keep your total video length around 10 minutes
Keep in mind that the goal of YouTube is for viewers to stick around and click on the ads they display in-between videos. If you capitalize on that and your videos generate enough sessions, with loads of engagement, YouTube will send you more traffic.
The higher the traffic you get, the more chances you get that visitors will click on your affiliate link.
Google Organic Search
Google is the parent company of YouTube so they naturally give it preference in the SERPs for a wide range of keywords. One sure way to drive traffic to your YouTube video is to rank it on Google.
for more on how to drive traffic to your CPA marketing offers. click here.
Conclusion
Certainly, performing CPA marketing on YouTube can be a good source of quality traffic that can help you drive your promotions and earn you cash in the process. The fact that the traffic is free also makes it great.
Platforms like YouTube are making video content more popular and with YouTube leading the way in video sharing, you are bound to earn some cash from it. Presently, it makes total sense to start a YouTube channel in conjunction with your landing page website. This helps you diversify your monetization and gives you adequate control over your earnings.
All you have to do is to capture the attention of a sizeable chunk of the audience available on the platform. Drive them to your landing page and subsequently the merchant page. Then give them a reason to perform the conversion action and you will be smiling at the bank.
