Earning money off of the internet is not as hard as it seems and Facebook is one easy platform to do such. Making money from Facebook is one of the easiest of them; Facebook has over 2 billion monthly active users.
These users engage their platform so you don’t have to worry about visitors or views on your page. Making money from Facebook can be a form of side hustle or a kill time sort of making money scheme either way it is a form of extra revenue generation.
Facebook is generally about connecting with people and sharing information. Monetizing Facebook has to come with a form of strategy, an individual can’t just decide to start monetizing without first having a strategy and knowing the processes involved in monetization.
In this article, I, Daniel Umeh will be providing you with tips and strategies on how to make money by using the social media giant.
Make lots of Friends
Having a personal Facebook account can help you make money from Facebook and you should decide to monetize your page. Create a Facebook profile if you don’t have one and fill in the sections and details. A good Facebook profile should have and start creating post contents, profile pictures, and all necessary information to make friends. You can simply refer to our complete guide on how to get more friends on Facebook.
Create a Facebook page
A Facebook page is not the same as a profile. To have a good page you should think about the content you wish to create on your page. Topic/niche on Facebook is extremely important and this influences your earnings. You can decide to publish and serve content about business, Technology, Health, Entertainment, and other forms of content. Here are tips to follow when creating a page:
- Create a page with a unique and captivating name; choose a name that will attract users to the page.
- Invite friends from your Facebook profile to like and follow your page; you can also urge them to share your page on their walls.
- Have a display picture that matches your page/niche content.
- Fill up sections with details.
- Check here for how to grow your page organically.
Create a Facebook Group
You can also create public Facebook and add your friends. You can do the following to have a quality Facebook group.
- Ask your friends to invite or add their friends to the group.
- Post relevant content relevant to the group topic on the group.
- To maintain quality, you need to control what members post on the group.
Once all of these are in place the next thing is to activate monetization on your Facebook page. To activate monetization your page must comply with a few, important Facebook policies which are:
Facebook community standard: These are Facebook fundamental rules against harmful content that serve graphic violence, hate speech, and nudity. All users of the platform have to comply.
Facebook Partner Monetization Policies
Before publishers, third-party, and content creators can earn money on Facebook, they have to comply with the Partner Monetization policies. This rule applies to the content pages, groups on the social media platform. The partner policies that must be followed are:
- Create the content on eligible platforms, not on Facebook profiles.
- Content creators must reside in an eligible country or region.
- Follow Facebook’s content monetization policy.
- Serve authentic content that adheres to Facebook payment terms.
- Follow rules on politics and governments.
Content Monetization Policies
Content creators must abide by Facebook terms and conditions standards such as high-level rules against sexual, violent, profane, and hateful content. This also deals with certain prohibitions of content format, behaviors, and restricted categories. Examples of the above include; Static video, embedded ads, Engagement bait, soliciting engagement, Looping videos, and misinformation.
After Facebook policies are met the next thing is to start making money from Facebook. Here are a few ways to make money on Facebook:
Affiliate Marketing
Affiliate marketing involves earning a commission for referring a customer (s) when a customer purchases goods or services from your clients. The commissions you earn have a fixed rate based on what the owner of the product or service decides.
There are several good affiliate marketing that one can engage on their Facebook page examples include Jumia, Amazon, and Shareasale. All you have to do is sign up for their programs and start marketing to earn money. Below is how to get started;
- Sign up with a good affiliate marketing program e.g Clickbank, Jumia Affiliate program, Amazon Affiliate program.
- Market products that fit or a relevant to your page content.
- Don’t forget to share informative content in-between.
- Post relevant products on your page or group with a good link description.
Pros of Affiliate Marketing
- Work-based income: The better and more efficient you get at marketing, the more money you make as a marketer. The commission is paid on a per-sale basis, so the more sales you make the more income you get.
- Affiliate Marketing is Limitless: Affiliate marketing has no limit, you get to explore the full extent of marketing. The more marketing programs you engage in, the more leads you generate and transform into sales, in no time you can reach your set goal.
- Flexibility: As a marketer, you can engage in multiple programs. That is how flexible it can be. You are not limited.
- Freedom: As a marketer, you are not under pressure from companies to meet a particular target. You work at your own pace, the program(s) set no target for marketers.
- No experience required: No experience is required to join the program and start making money. Excellent communication skills will be beneficial.
Divert Facebook Traffic to Blogs/Websites
You can simply drive or divert Facebook traffic to your websites or blog. This is easy all you have to do is have an existing blog or website and then drive traffic by posting links to the site on your page.
The site or blog must be captivating as visitors will only want to click on links that catch their attention and it will be worth their time. When traffic has been diverted to the blog or site, you have several ways to earn money from the traffic.
- Create short updates: Use small texts on Facebook to get more visibility and engagement. Make updates be in a single sentence.
- Engage users in a contest.
- Most other people’s content on your blog: this can also drive traffic to your blog from your Facebook page. When users see a new form of writing with rich content they will want more and this will lead them to your blog.
- Try Guest Posting: Writing on other people’s blogs can lead users of that blog to your blog and this will cause more traffic on your blog that you can earn money from.
- Interact with other pages on Facebook.
- Engage users in post recaps.
- Change the form of posts regularly: most time Facebook page owners often fall into the habit of one form of post, try including contents that contain images, video, or audio form of contents. This will increase viewers of the page and this can be diverted to a blog.
Engage Google AdSense
Google AdSense is a cost-per-click advertising program that is run and managed by Google. It allows platform publishers and owners who are with the Google Network sites to serve up adverts. Adverts can either be text, image, video, or audio advertisements targeted at the platform content and audience. The advertisement on platforms are chosen, administered, sorted, and maintained by Google.
Pros of Using Google AdSense
- AdSense is a fantastic tool for revenue generation for small-scale website owners to make money.
- It encourages the production of good content: content creators continually have to serve good content if they intend to continue to make money.
- Ease of use: Google does the whole work, content creators only have to provide space for advertisements.
- It is free: AdSense requires no amount of money to sign up for the program.
- AdSense doesn’t require time investment in any form. it can be run as a part-time service or job.
- It doesn’t require users to know the technical aspect in any way hence, anyone can use it.
- AdSense encourages optimal user experience good website design and in the end, for the content creators, it attracts more users.
- AdSense policies are transparent enough to all parties involved publishers, advertisers, and Google itself.
Facebook Ad Breaks
Facebook recently introduced Ad breaks as a feature. YouTube isn’t the only platform where individuals can make money from publishing videos. It is a platform where page owners and content creators can monetize the videos they create to make money. When a user views your video they encounter adverts like it is on YouTube. Facebook gives 55% of generated revenue to publishers and content creators and they get to keep 45%. Below are tips on how to monetize Ad breakers:
- Get ads to break approval: visits Facebook creator studio to set up and easily manage ads, you can start by choosing a page and then click the monetize tab and then read, and accept terms and conditions. At this stage payment options to are made available to choose from.
- Control Ads Placement: ads control can be done automatically by Facebook which means they determine where to put advertiser’s ad break during your video. Ad control can be done manually by the creator; the creator determines when the ad break appears.
- Create video content that optimizes ad break: Facebook reviews best-performing videos first. And the best-performing video is rank by the number of clicks it gets in its first minute. The best performance is also known as high-velocity video. Develop a high-velocity video that will attract advertiser’s ads.
Selling your product
Selling your product through Facebook is a way of making money. You can either sell digitally or physically it is the easiest way of making money of making money through Facebook.
All an individual needs to do is have an interesting write-up post and fancy, captivating images of the product on your timeline for your friends to view and patronize you. You can list your products on the Facebook marketplace; these are groups where you can list your product’s items for sale.
You can connect with a large audience via this platform. If you employ the strategies above in this article accurately. You can start making sales which means more money for you.
Pros of selling products on Facebook
- Customer Enlargement: By selling your products on Facebook you can reach millions of target audiences who can potentially be customers. Basically, you are increasing your customer base.
- Brand awareness: Since there are a lot of social media users, you influence their reality by how you present yourself. The more you improve your post; you make your brand known.
- Refined Audience: with Facebook you can reach handpicked customers, reaching refined customers will increase your sales rate.
- Low marketing cost: you’re not spending so much on marketing. Advertising is cheaper unlike traditional means of marketing.
Facebook Influencer
If an individual has a large fan or friends following on Facebook, they can decide to become influencers. As an influencer, your opinions matter to your fans and followers. This can only be possible when one is has a knowledge bank of a particular industry which is usually entertainment, fashion, sports, and other captivating sections. Facebook influencing has been one of the major ways people make money.
Benefits of being a Facebook influencer
- Trust: as an influencer your opinions and views matter your fans can trust what you say and they share your opinions with others. if this can be monetized you sand a chance of making a lot of money.
- Improves Content Strategy: your content strategy improves since you’re reaching a lot of people with content creation.
- Your content effectively reaches your target audience. If you are into marketing products or other forms of making money, you definitely will make money effectively.
- You provide value to your audience: you affect your audience by creating content that educates them.
Conclusion
With the above ways and strategies, anyone can make money from Facebook without investment. However, these methods require time, dedication, and consistency for them to work.
