How to Earn Money from Udemy

Do you desire a platform where you can sell your ideas by making video tutorials on a topic people need?

How about one where you can have access to knowledge in hundreds of thousands of fields while sharing yours?

Have you heard about an online platform called Udemy from which you can earn money?

No?

Then, I say Welcome.

You might be wondering, what exactly is Udemy about?

What do they do? How do they operate?

Today, you will not only know about Udemy, but you will also learn how to earn money from Udemy.

Now, let’s progress to know what Udemy is all about.

Also, how anyone can benefit greatly from this platform.

What is Udemy?

Udemy Inc. is an American Massive Open Online Course (MOOC).

It was founded in May 2010 by Eren Bali, Oktay Gaglar, and Gagani Biyani.

Their targets are professional adults and students, or anyone who is interested in learning a new skill or wants to improve in their skills.

Udemy is actually a big platform with over forty million students.

It offers 155,000 different courses.

Also, it has more than 70,000 instructors with over 65 different languages.

From 2010 till date, Udemy has had over 480 million course registrations.

Over 80% of the students on Udemy are from outside America.

This percentage is similar to their instructors, who are from different countries of the world.

And, most of their registered users apply for courses just to improve their skills.

There are also technical courses that generate the certification.

In their efforts to be the most resourceful online community, they have able to lure different corporate organizations that seek skill improvement for their employees.

They have been able to come up with coursework that helps the employees.

This is part of the reason why they have so many courses on different subjects and topics.

Udemy as of 2021 has over 155, 000 courses on the website.

On its platform, Udemy allows instructors to set up courses on different topics.

And, with their course development tools, instructors can upload tutorial videos, zip files, PDFs, PowerPoint presentations, and live course presentations.

There is an online discussion board, just in case, there’s a need for any instructor to engage or interact with his or her online followers in any of the live classes.

Courses Offered on Udemy

Udemy offers a wide range of courses.

From different categories like music, academics, arts, business, and entrepreneurship, language, technology, health, and fitness.

Most of the courses from these categories are 70% practical sessions.

Because of the Udemy Business, different businesses are provided with over 7,000 training courses on topics that help grow their businesses and improve office productivity.

They have courses on programming, management, digital marketing, design, and so on.

With these, corporate organizations can set up a customized learning program for their employees.

Courses on Udemy can be either paid or free. That is determined by the instructor.

In 2015, it was stated that the top ten instructors on Udemy made over $17 million as their total revenue for the year.

The Advantage of Udemy

Posting or publishing on Udemy comes with a great advantage.

You can make a lot of money while doing this. You can still struggle with making money if you blindly venture into it—without understanding how it works.

The essence of this article post is to enlighten and also show you how you can make money on Udemy.

Money can be made on Udemy by creating training content, taking advantage of their powerful marketing tools that daily help you grow your online training community.

One of the things you need to know about taking advantage of this great platform to promote your business is that everything you do on this platform is on their own terms.

As an instructor, you must understand that there are over 155,000 courses on Udemy.

Thus, selling your own information or product won’t be that easy.

This is the reason why you must understand how Udemy works as an instructor, and know what you must pay attention to.

How Udemy Works

It’s actually very easy to create and sell a course on Udemy.

First, you have to sign in to become an instructor.

On the website, click on “Teach on Udemy.”

Then, click on “Become an instructor.”

Signing up for an instructor account is just the basic part of the process.

Process of Earning on Udemy

Earning on Udemy is not a quick money scheme.

There are processes that you must follow, which simply require hard work.

This process of building and promoting is not such a difficult task.

However, there are laid down stages by Udemy that you must follow.

• Plan your course
• Record your video
• Build your community

Training and teaching online requires a lot of hard work and full dedication.

On Udemy, you don’t just create and upload videos and then that’s it.

As an instructor on Udemy, there are requirements that you must meet.

Requirements for Becoming Udemy Instructor

As an instructor who creates information products on Udemy, as much as you are dishing out value, you must also be business-minded.

Like I said earlier, you can’t just create a video course on a topic and leave it like that.

You must be business conscious and oriented because the essence of value sharing is to make money.

So, these are what Udemy requires that you must do:

• Daily update of your content
• Creating content that keeps engaging your students
• Answering any question from the student, and providing support for them.
• Course promotion and keeping an active community around it.

In earning on Udemy, you must bear in mind that your content will receive serious criticism.

So, you must prepare your mind for it.

For every new user, Udemy sends them a message of 94% discount off the actual price.

This is just to lure them into buying their first information product, and it might be your product.

If you can’t deal with that, you might want to reconsider another platform.

Because you must understand that everything you do on the Udemy platform is on their terms.

They own your customers and your information products.

Steps To Making Money On Udemy

Before putting up a video course on Udemy, you must have a certain level of knowledge about a topic that has been a major problem to people.

Because, to make a massive sale of any information product, it must be such that provides a solution to everyday problems.

Your product will sell massively if it provides applicable solutions to these troubles.

So, following these steps is very important if you want to earn from Udemy.

MAKE A PROFOUND RESEARCH

Making research and gathering essential information is very essential before teaching any course.

One of the things you must do before teaching on any course is first that.

For that particular topic, you want to teach on, visit Udemy and search for it.

You will discover many video courses that also address the same topic.

You must go through these courses to recognize:

1. the exact problem people are facing as touching this topic.
2. the part of the problem these videos didn’t address.
3. the description of people’s problems as touching this topic, and
4. the solution they seek in the course.

It will do you a lot of good if you can make a list of where and what to focus on.

VALIDATE YOUR COURSE IDEA BEFORE CREATING IT

It’s very important to validate your product before putting in all your efforts.

Product validation simply means making findings to know if your product is one that people are interested in or if it’s something they have always been looking forward to.

This is what I called market research/survey:

Knowing the set of people who need your course, if they are willing or not to buy your course, and their needs and priorities.

By doing this, you will know if there’s interest in what you want to offer.

Note: You must have a solution that relates to a problem people are battling with.

BUILD AND LAUNCH YOUR COURSE

Creating your course on Udemy is so easy.

Though, you still have to spend hours creating something valuable.

However, Udemy just makes the process very easy.

They give sheets, templates, and everything you need for your course creation.

For you:

• Give proven facts, case studies, and data. It attracts people.
• Create stories that they can relate to.
• Let your course be one that’s practical and applicable.
• Set realistic expectations.

It’s not a bad idea to go through courses that are successful and check the template they give.

To increase your chances of making it a successful course, you can apply what you learn from the successful courses you go through.

CREATE AN ONLINE COMMUNITY FOR YOUR COURSE

You don’t just create a course and publish it.

And then, when online users discover it you start making sales?

This is no good plan. Oh! How I wish it is, but, unfortunately, it’s not.

Creating a video course on Udemy is only a basic part of making passive income.

It’s more important to interact with your followers or students.

This is not an easy task to do.

And, it is the reason why some struggle with making sales after creating a content video.

Having a community that you constantly engage in has more advantages, or let me just say, it’s worth the stress.

Because the success of any information products you put out there is largely dependent on this:

You get to talk to people personally.

You can sell to them additional related products or a different information product.

You give direct support and give quick responses to any questions.

You get to know people’s minds about your info products— if it helps or not.

You can share with them, more info, and also share course updates.

More importantly, you are able to get closer to those who invest in your course.

What to Pay Attention to on Udemy

1. GIVE BEFORE YOU ASK

Against the popular opinion that says that all you need do is to create a course, then launch it, and you’ll start making money.

No!

Before people can decide to invest in your course, you must first give out value.

Make findings on some common problems, and give out solutions in either written form, PDFs.

Or, you can do a YouTube video on it, and post it.

By doing this, you’re luring people to yourself.

When you’re able to meet their needs, by providing solutions to their problems, they find it easy to pay for your course being certain of what you offer.

Always bear in mind that to create a successful online course on Udemy, it’s essential that you first give out value to an online audience.

2. TAKE COUNSEL FROM SUCCESSFUL INSTRUCTORS

Taking this step is so important because they were once beginners like you.

Ask them for advice on what to do to also become successful like them.

How can you reach out to these instructors?

• First, search for a relevant word relating to any topic you’re creating content for.

• Then, just go through the most popular courses from the displayed results on your screen.

• Select anyone that interests you.

• Then, visit the pages of any of these instructors.

There you can find the link to, either their websites, Facebook page, or LinkedIn page.

From there you can reach out to them, and ask nicely for tips in creating successful video content.

Make your point, be humble and brief so you can get a good response.

3. PAY ATTENTION TO COPY AND MESSAGING

This is one thing that draws people’s attention to you.

People tend to focus more on this as it stirs up interest in checking out your page.

Some guidelines you must follow to maximize this are:

• Go through popular courses and learn from the copy and messaging used for different courses created.

• Carefully observe the way they structure their:
  Headlines
  Sub-headline
  Description
  What you’ll learn box

• Make sure you recognize the problem that makes the audience buy the course and provide the solution they need.

As this will naturally attract them to you, because of what you offer them.

• Pay attention to feedback as this will also help you in knowing what you need to deal with.

Through comments or feedback, you’ll get a detailed explanation of what they need.

After they buy these products, through their feedback you’ll get to know what is missing in other courses, and then adjust your message accordingly.

Ready to Earn on Udemy?

As you can see, earning on Udemy is not that easy.

But, if you can thoroughly follow the process, you can surely create a successful online course.

Online platforms for video courses like Udemy are also trending now.

However, do not, because of its popularity, just dive into it without learning the dos and dont’s.

If you can carefully follow the guidelines explained above and apply them, creating a successful information product is very possible.