The most celebrated YouTube stars are all self-made. These youtube celebrities have been able to garner an audience by creating valuable content that teaches, entertains, reviewing and amazing on the internet.
These on-screen celebrities, most of them do what they do just for the fun of it. They do it because they love doing it, they enjoy sharing these values, and entertaining people.
When creating your own youtube channel your priority might not be to make money with it but realizing that there are various opportunities through which you can earn with it, fills you with pleasant surprise and it also hits differently.
Forbes made a list of top youtube earners and on this list, the channel that earns the least earns $14.5million with over 19.9 million subscribers, while the highest-earning channel earns $22 million with 22.4 million subscribers. I know seeing these figures will raise an eyebrow and you have a whole lot of questions disturbing your mind already.
DO YOU GET PAID BY YOUTUBE FOR UPLOADING VIDEOS?
To make money on youtube, you must first activate monetization in your account settings. And there you will see different options of earning with your youtube channel by joining the youtube partnership program or your videos listed out on youtube premium.
Content creators don’t get paid for uploading videos, and videos are not automatically monetized.
You can learn more on how to monetize youtube videos here
HOW DO YOU EARN FROM YOUTUBE?
First of all, you don’t need millions of subscribers to monetize your youtube channel. To be able to earn on youtube is not totally dependent on the number of subscribers or views you get, it’s way more than that.
It also involves your level of engagement, the niche you focused on and feed, and also the revenue channel you are able to explore.
You must also note, that having a certain number of subscribers is expedient and it’s part of youtube policy if you want to earn with your channel. We’ll address that later.
One more thing, if you go through the top earner’s list it somewhat makes you think all the millions not dollars earned is directly from youtube. What you don’t know is that all of these channels have their own product line.
What they do is that they locate their audience first and then build their audience by feeding them the right content i.e what they need, and after building their audience they launched their own merchandise.
And if in your marketing plans making money is a priority, then one thing you must do first is to have a better understanding of your target audience.
WHO IS GOING TO WATCH MY YOUTUBE CHANNEL?
One of the basic things you must be very clear about when you think of earning on youtube is the niche you want to focus on and the audience within this niche.
Building your audience involves that you first monetize your content in different ways. And you can only utilize these opportunities effectively if you know and understand your audience, not just that but also what they need.
For most YouTubers who want to monetize their channel, the more niche you focus on, also puts you in a better position where you can also work with some brands who are also targeting a specific audience and they see your channel as one to help them achieve that target.
And in building your audience, there are things you must pay attention to.
• Check your audience’s gender to know if it bends to a particular gender group than the other.
• Also check the age range majority of them (your audience) fall into.
• Take note also of their location, countries where they are watching your videos from.
• Lastly their total watch time or their overall engagement.
Having this demographic information at your disposal helps you know your audience better and also know the right content to feed them with. It also makes working with other brands easy.
With YouTube Analytics, you can get all the demographical insight. While you use the Social blade tool to compare your channel against others.
Since answering some of these questions has helped lay some basic foundation on what you must know to earn $100 daily from youtube, now let’s dive into the business of the day.
Which involves various means to earn on youtube daily.
HOW TO EARN/MONEY ON YOUTUBE
The same way you learn how to make money via blogging or on Instagram, your audience is a huge part of helping you unlock your channel’s earning potential.
And when you are able to create multiple streams, monetizing becomes easier.
Fortunately, when it comes to earning on youtube there are various ways through which you can and also be able to make $100 or more daily.
Listed below are various means of earning on YouTube.
- Earn money from ads by joining the YouTube partnership program
- Selling of products
- Crowdfund your creative projects
- License your content to the media
- Work as an affiliate or brand influencer.
Now let’s explain each of these streams.
EARN MONEY FROM ADS BY JOINING YOUTUBE PARTNERSHIP PROGRAM.
Earning through ads is actually the first revenue-generating method you should delve into. Joining a YouTube partnership program and setting up monetization is expedient even if you want to earn on youtube without creating and uploading videos or just as a content creator.
And you can only apply for monetization once you’ve been able to meet YouTube’s policy of one thousand subscribers and four thousand watch hours within one year.
Here is a quick guide on how to activate monetization on YouTube
Step 1: Log in to your youtube account or the account you want to monetize.
Step 2: At the top right corner click the icon for your account.
Step 3: Then click YouTube Studio.
Step 4: Then at the left menu, you click on other features, then monetization.
Step 5: Ensure to read and agree to the YouTuber partnership program terms.
Step 6: You can create a new AdSense account or link an existing AdSense account to your channel because having an AdSense account is vital to get paid.
Step 7: Lastly set your monetization options.
When you’re through with that go back to the dashboard and on the left side, you click on the “Analytics” tab. There you’ll have to select revenue from the tabs which are at the top, you can just scroll down to get your predicted revenue.
Here in this aspect, the views you get have nothing to do with the revenue you will earn. Having more than a thousand views with zero-click on the ads is nothing, you won’t get/make any money.
This has already been set as criteria for billing advertisers: you won’t make any money until the viewers click on the ad to watch in full or half the time before getting paid.
However, a whole lot has changed since youtube premium came into the picture, with youtube premium you can create ads that entice and very engaging without advertisers.
YOUTUBE PREMIUM
YouTube Premium is actually a paid membership program, and here the fans are allowed to watch and support their preferred content creators with no need for ads.
There are no many changes for content creators because they will also get if non-members also devour their content on youtube and also their content on YouTube premium.
On youtube premium, creators get paid on how many people who are members watch their content. And revenue earned through youtube premium is not seen or shouldn’t be seen as the main revenue-generating stream, in addition to what you getting through the ads.
Though it’s quite easy setting it up, and as a YouTube partner, earning through advertising on youtube is really not the most lucrative way to make money.
REASONS YOU SHOULD NOT EARN THROUGH ADS ALONE
Heavy criticism has followed YouTube’s decision to be more clear as touching advertising on the platform and what qualifies a content as “advertiser-friendly”.
A major concern for content creators is the nature of their content and the fear of losing out on ads revenue that supports their channel.
Your content could be automatically removed from ad revenue by YouTube if it includes the following;
• The use of inappropriate language, cussword, harassment, and vulgar language.
• Sexual content like partial nudity, sexual humour.
• Displays of violence, fatal injuries, and situations relating to extreme violence.
• Drugs promotion, regulated substance, and also selling, use, and abuse of such items.
• Controversial situations, events relating to war, tragedies, disasters, political discord, even if the graphic imagery is not displayed.
The truth of the matter is that youtube has demonetizing content that is not advertiser-friendly years before they even make the decision official, it’s an automatic process i.e they do it without any notification/warning to the content creator.
The only difference now is that the creators get notified to know that the has been flagged, and content creators can even contest for it if they feel the content was mistakenly removed youtube advertising network/system.
Earning through ads is a very common method of generating steady income, but the part most creators don’t really like is that youtube gets a 45% share of the revenue generated.
And base on this, it is advisable for YouTubers to take advantage of other streams of income to maintain their creative work and also to be able to hit their daily financial goal of $100 or more.
MERCHANDISE/PRODUCT SALES
There are numerous products that you can sell and make money with it through your channel. Selling products like branded t-shirts and shoes, tote bags, snapbacks, etc. These products yield great gain than revenue.
With merchandise sales, you get more exposure, because it also involves putting out your online brand and personality into the offline world. This strategy helps build and deepens the relationship between you and your followers because they now trust and with that they are ready to buy anything you present to them.
Selling branded products is quite easier than it seems to be. You can make an order for designs that are affordable and are customized for specific products, maybe t-shirts using freelance sites like Fiverr.
And when it comes to handling orders you can partner with companies that provide such services to help you take care of shipping, fulfillment, and also provide customer support and you also get to enjoy the benefit of dropshipping business which from your own end demands less stress.
As a YouTuber who earned an audience already, you have two advantages from the beginning that others don’t have and are probably jealous of which are:
• Content engine that steadily continues to drive traffic to your store.
• Your audience’s loyalty which you’ve been able to build over time by consistently serving them with your own creative content free of charge.
CROWDFUND YOUR CREATIVE CONTENT
Most times lack of money is what stalls an ideal from its execution. Well, the good news is you can make that happen through crowdfunding.
Whatever help you may need as long as it is convincing enough you can reach out to the crowdfunding community or your audience to pitch in or help you out.
Lots of successful creative works or projects offer a sneak peek trailer that arouses their interest, so might want to consider creating a video explaining the project idea giving your audience a picture of what it’s like or what it will look like.
LICENSE YOUR CONTENT TO THE MEDIA
If you create a video that went viral with mass appeal, let’s say it’s a funny clip, you can license it and make money with it.
You might have different media outlets on your tail asking for the right to use your videos because they went viral.
You can also put out your videos in the marketplace like Juken Media, and this makes it easier for the right audience to locate them and buy.
WORK WITH BRANDS AS AN AFFILIATE OR INFLUENCER
Influencers with large and loyal fan bases are brands target these days, they are spending their large budgets on these influencers knowing they can help get the job done.
And this is a massive opportunity for creators to negotiate the right deal.
According to youtube expert and influencer Brendan Gahan advises you establish your fee by first considering the number of views you get for each video content you put out and now multiply it by 5 to 15 cents per view.
You might just be able to get a very good deal if the brand is a good fit and that also depends on your leverage which involves the quality of your content, audience demographics, and how distinct and beneficial your niche is.
Being an influencer on youtube is said to be the highest-paid platform for a brand partnership, facts from Acer.
And you can also charge a brand $20 per 1,000 subscribers.
One important factor when partnering on brand-sponsored content is that it requires transparency, you don’t tolerate what you don’t like or believe in, and being straightforward as regards why you are doing it.
Here are some list of influencer market place is where you can add your channel to and get discovered by some big brands
• Famebit: here, you have a wide list of brands you can work with and you might just get a sponsorship opportunity you will be a part of. To join you must have 5,000 subscribers.
• Grapevine Logic: this is a popular marketplace for influencers, and to join you must have 1,000 subscribers.
• Crowdtap: here, you can actually complete small tasks in exchange for money and some other reward. But that have no restrictions as regards the number of subscribers you must have.
• Channel Pages: You can partner with other YouTubers including brands too.
In some marketplace, you will get an offer of free products. And some are popular for having brands who are ready to pay more. Take advantage of any opportunities that suit your needs best. And also put yourself in many places to ensure enough visibility.
In alternate, you can become an affiliate marketer for brands and earn money steadily through commission from every sale made through your youtube channel.
This works well if product review is a part of your youtube channel, in fact on the brand end it involves no risk, you only get paid when they make sales.
CONCLUSION
Not all content creators are motivated by money. For most of them is just the thought of sharing value for people to enjoy.
But with that, they’ve been able to make money in a world obsessed with content.
For content creators with intentions to make money or financial stability, listed and explained above are what you must and how you must go about it, though it might take a while you will definitely hit your financial goals.
