Making money off of the internet is popular and how to earn money through Google AdSense is not left behind. Now, many look to Google AdSense as one of the most lucrative ways of earning online cash. Thankfully, the powerful Google tool can be combined with numerous platforms to create an endless stream of income.
It provides an excellent avenue for webmasters, content creators as well as site owners to monetize traffic. And according to Google, it pays in excess of over $10 billion to its publishers as earnings from ad revenue per year. This makes Google AdSense one of the most engaging manners of earning money on the internet.
In this article, We will show you how to earn money through Google AdSense and generate up to $1000 per day.
What Is Google AdSense?
Google AdSense is an advertising program that is run by Google, it affords platform owners (blogs, websites, video channels) that are part of the program the means and opportunity to serve, publish adverts either images, audio, and videos that are in line with platform contents. The sorting, administration, and maintenance of these advert materials are handled by Google.
The AdSense program was launched in 2003. It was used and developed originally by applied semantics and it was adopted when google acquired applied semantics later that year. Revenue can be generated either on a per-click or per-impression basis. AdSense is the most popular advertising program online today. Factors such as platform content, geographical location, and others come into consideration when Google administers adverts.
Type of AdSense Ad
To run Google ads on platforms, you need to know and understand the types of AdSense ads available. Google has made a choice list of ads type available all you have to do is chose from the list. Below are ad types;
Text Ad: This form of the ad shows text advertisement in sets of 3 to 4 ad and it will display each ad as a single unit.
Image Ad: This allows platform publisher’s post ads in form of images, they come in various forms of sizes. An option that allows you to display both text and image ads exists.
Rich Media Ad: This form of ad is a more interactive type of ad, this includes video, HTML, and flash.
Video Ad: There are actually two forms of video ads which are Playing video ads ad Embedded video streaming ads. This option allows you to serve adverts in video format.
Game Ad: This is very similar to a video ad. You need separate approval for this type of ad.
How It Works
To earn money from Google AdSense, first, you have to join the Google AdSense program and certain criteria have to be met, and these criteria aren’t disclosed by Google to the general public.
Most times Platforms get approved with ease as long as they are in compliance with AdSense policies. Google holds a bid for advertisers for advert space, advertisers chose platforms with content that advert and the number of possible click engagements they can get from such platform.
Once a platform has been approved, the platform owner will determine the form of AdSense bid they want. Understanding the types of ad bids will help understand how to make money through Google AdSense. Below are types of AdSense bids;
Cost per thousand impressions (CPM)
Cost per thousand, also known as Cost per Millie, is a term used in digital marketing to denote the price of 1,000 advertisement impressions on a platform. Advertisers pay platform owners a fixed fee for every thousand impressions on an ad, impression measures the number of times an ad was displayed on a platform. It doesn’t measure if it was clicked on, the bid price may be lower since it doesn’t show user action. The formula is given as; Total ad spend/ Total Measured ad impression * 1000
Cost per viewed thousand Impression (CPVM)
The Cost per viewed thousand impressions simply means a specific amount of views is set. Anytime these views attain the set amount, it makes a payment. This model is a variant of cost per thousand impressions and it makes the most sense.
Cost per Click
The Cost per click is a bid type used to bill based on the number of times a visitor clicks an advert. It is also called Pay-Per-Click is an alternative for cost per thousand (CPM). CPC is used when an advertiser has set a budget; once the budget is hit the advert is removed from rotation from billing reminders. In a nutshell, your earnings as a publisher depend on your content and the form of adverts displayed on your platform.
Cost per Engagement
Cost per engagement in advertising can also be called engagement-based payment form. With this form of ad bid, advertisers only get to pay if users engage their ads directly and actively. Engagement can be in any form either watching a video, taking a survey, product review, and other forms. This is a low-risk way of ensuring advert costs produce results.
Once all of these have been set, then adverts can now be displayed o your platform either on the website, blog, vlog, YouTube channel, Instagram, Facebook. Below are tips to earn at least $100 per day with Google AdSense. These tips can be applied on any of the platforms listed above.
Earning more with Google AdSense
As a publisher creating content that will attract users and viewers should be of priority. The more informative and entertaining content you post, the more viewers you will likely attract. Many think writing long-form content to include more ads will increase their earnings. This is wrong as audiences get bored and eventually lead them to exit your platform.
Instead, focus on providing value with short posts that will capture their attention and also market your platform at the same time. By doing this you create room for more ads engagement as well as more users.
Place ads near CTAs
Call to action (CTA) is an instruction that implores the user to perform a particular action on the site. Examples of CTAs are;
- Buttons: used to direct users to a different page.
- Social media-sharing tool: this is for users and viewers to share platform/page content with followers on respective social media.
Increase AdSense CTR
To make more money on Google AdSense, you need to optimize your CTR. Imagine placing ads that have less CTR on your platform; it means you’re losing clicks which automatically means you’re losing money. The best thing is to optimize your placement, the types and kinds of ads you display on your platform. Here are a few tips that can help with that:
- Place two or more ads on your content
- utilize the sidebar for ad placement
- place ads above the headers
- Engage link ads. At least two link ads can or will improve your CTR
- Engage a variety of types of ad i.e. display ads, text ads, game ads, videos ads.
- Make ads visible to users. Place them at strategic, visible places on your platform.
Optimizing CTR will make you more money on Google AdSense.
Quality of content
No questions asked, content is king. And if you intend to earn via an advert on any medium, you will ensure to have quality content. Before audiences can come to view and engage ads, they have to be attracted by the usefulness of the content you provide. To measure the performance of your content, run a Google Analytics report (applicable to websites and YouTube) and observe the following:
- average user time on page
- pages per session
- bounce rate
All these are key performance metrics of the quality of your content. When your audiences are not engaged, there is no way they can engage your ads. Review these metrics and optimize deficient indicators.
Utilize Other Platforms That Support Google AdSense
Using YouTube to Make Money from Google AdSense
The simplest way to earn money from your YouTube channel is by associating it with an approved AdSense account. However, not all videos are eligible for monetization. Make sure you meet video monetization policies and YouTube Advertising formats to use this service.
YouTube monetizes its video content via pre-roll, display, and other advertising formats. Advertisers pay based on clicks or impressions. The amount of money that YouTube pays partners depends on several factors. Some of which include the number of views received by the video, the number of clicks on ads, the quality of the ads clicked on, and video length.
Also note that as of 2018, the median cost per thousand (CPM) ad rate charged to advertisers was $10. On average, an advertiser pays around $0.18 per view. This means that a YouTube channel receives $18 per 1,000 ad views, which roughly equates to $3 – $5 per 1000 video views.
Using Instagram to make money from Google AdSense
Google AdSense can only work on Instagram when the content creator’s page complies with Instagram partner monetization policies. This policy consists of several rules that must be satisfied before the page can be approved for monetization.
Monetize authentic engagement
Content creators and publishers can only monetize what their original audiences want. This means that whatever is been monetized must be relevant to what the page has always offered or served to its audience. Eligibility can be lost if the audience consists of fake engagements.
- Publishers and content creators cannot post misinformation. Serving misinformation will lead to ineligibility.
- Every publisher is expected to comply with Instagram’s approved mode of earning and receiving payments.
After the page has been approved AdSense can only work by driving social media traffic to a website with AdSense, a landing page has to be created for this. A website with AdSense that is based on the Instagram page must be in place for this to work, the URL will be posted alongside captions to draw the attention of the audience to it, once the click takes the direction to the landing page of the website with ads.
Using Facebook to make money from Google AdSense
If you are searching for how to earn money through Google AdSense, then Facebook is a must-use platform for you. For content creators to be eligible for monetization through adverts on Facebook, they have to agree to three main sets of policies which are the Facebook community standard, Partner monetization policy, Content monetization Policy.
Adding AdSense Ad to a Facebook Page
At this step, you should see a new tab added to your page sidebar. Click on that new tab and remove the sample content shown there. Copy the AdSense code previously created and pastes it there.
You must add some textual content on the page where AdSense ads are shown. To do this, simply write some quality content or promotional content under Ad code. After writing content, click on the ‘Publish Page’ button on the top-right side.
Conclusion
Gone are the days when Google AdSense requires its users to own a website before benefiting from its many opportunities. Today, it’s easy to hit the $1000 per day target just by combining this tool with various platforms.
This means earning more from Google AdSense is now possible by simply leveraging the effectiveness of other mediums to drive traffic at your Google ads. Regardless of whatever platform you are using with Google AdSense, creating unique and useful content should always remain a priority.
Also, abide by Google’s rules and you won’t run the risk of losing your earning. There you have it, folks, a comprehensive guide on how to earn money through Google AdSense.
