YouTube is a fantastic place to generate money. Many creators have a channel with over 1,000,000 views that has earned them over $12,000 in revenue, which does not include any affiliate marketing earnings.
I confess I’ve barely scratched the surface, and there are content creators who make more money in a month.
So, how do other YouTube influencers make seven-figure, if not eight-figure, annual incomes?
In this article, I’ll discuss some of the most effective techniques.
1. Create a blog using YouTube
If you want to develop your brand, get more conversions, and improve your revenue, YouTube is a wonderful place to start.
If you don’t already have a blog, I recommend taking my free course to get started fast and simply.
YouTube, being the world’s second-largest search engine, provides limitless chances to promote your business in front of the right people. In fact, YouTube marketing may help you build your company far faster than blogging alone.
However, if you’re already active on other social media platforms or have a blog, you may utilize YouTube as an extra tool to reach out to your audience.
But the most essential thing to remember is that a blog will nearly always outearn a YouTube channel since it’s a platform that allows you to engage with your audience on a more personal level, such as through email.
Indeed, YouTube has assisted me in growing my email list and generating tens of thousands of dollars in revenue for my company just via course and affiliate sales.
Furthermore, over 90% of customers believe that YouTube is where they find new companies, which is all the more incentive for you to start establishing a presence on this site.
2. Develop and market a course
Creating and selling a digital course is another fantastic method to make money on YouTube. If you have valuable information to give to your audience, they will gladly pay for your course to learn more about how you can help them better their lives.
Fitness and health, personal development, digital marketing, and professional or curricular courses are just a few of the topics you can teach.
Meet Kevin, a well-known entrepreneur who operates a seven-figure business, is one of many successful innovators doing this. He makes extensive use of his YouTube videos to direct viewers to his online training programs, which educate individuals on how to invest and profit in real estate.
How does he manage to accomplish this?
He includes his courses in the video descriptions, along with a strong call to action, to encourage people to take action and buy his courses.
This is a wonderful method to earn money on this platform, but you must be able to generate high-quality, helpful, and original material that provides enormous value to your audience in order to be successful in selling courses.
After all, no one will want to buy a course if the content is merely a rehash of what everyone else has already stated.
3. Google Adsense YouTube Partner Program (YPP)
This is one of the most efficient strategies to make extra money on YouTube.
All you have to do is become a YouTube partner and broadcast advertisements on your channel before (or during) videos. This has proven to be a highly profitable source of revenue for many YouTubers.
The YouTube partner program’s minimum eligibility requirements are straightforward:
Youtube generally pays the publisher 55 percent of the ad income and retains the remaining 45 percent. You may expect to earn $3-$5 per 1,000 views (EPM) on your films on average. If your video is seen by people who have subscribed to YouTube premium, you may earn money from them as well, although you’ll usually make more money from the advertisements themselves.
Keep in mind that different industries pay different amounts, and it all depends on advertiser demand and the advertisers’ cost per mille (CPM) or cost per click (CPC). This is something to think about if you choose this revenue-sharing strategy.
A channel dedicated to software lessons, for example, is likely to have a higher EPM than a channel dedicated to amusing situations captured on camera.
What is the cause behind this? Software companies will compete with each other with commercials to win over consumers on a software instructional channel, but a humorous moments channel will have extremely generic advertising with no commercial aim.
4. Affiliate Marketing
On YouTube, you may not always be able to rely on video advertising to generate income. The good news is that there are other revenue-generating options available, such as affiliate marketing.
Affiliate marketing is a wonderful choice if you have a solid connection with your audience. Large marketing firms don’t rely only on their content delivery methods. They often find it more advantageous to pay YouTube channels with a large following to advertise their products.
If you already have a huge following, affiliate marketing is a wonderful method to increase your income potential on this network. You may make a solid income on this platform even if you have a tiny number of followers if you utilize an efficient marketing approach.
Sign up with firms or affiliate programs in your industry to receive affiliate links for goods that your audience might be interested in using this YouTube monetization strategy. You can then promote these products on your channel and earn a commission on each sale that results.
Linking to affiliate items in your video descriptions is a simple method to increase sales. The more conversions you have, the more money you’ll make.
But it doesn’t have to be limited to actual goods. There are numerous items and applications you may advertise to get additional money if you go to a platform like ShareaSale.
5. Write a product or software review
Affiliate marketing does not have to be limited to tangible goods. It may be used for any sort of product that you want. For example, you may use your channel to perform software or product reviews for other firms in your industry and earn money from corporations looking for visibility and sales.
This is something I’ve done on my YouTube channel. This is a review of Instacart, wonderful grocery delivery and pickup service that saves time and money.
This strategy is particularly effective since it may be quite beneficial to your followers – provided, of course, that it is a good market match. Everyone wins: you get paid, your readers get important information, and the brand gets more visibility.
6. Collaborate with sponsors
Working with advertisers is a wonderful method to increase your YouTube profits. Brands will ask you to make videos on their behalf with product placements as your engagement and viewership develop. Most businesses are willing to pay a premium for high-quality films that help them achieve their business goals, and influencer marketing appears to be gaining traction.
If you want to use sponsorships to supplement your YouTube income, keep in mind that some niches have a lot more placements than others. That is, in sectors like cosmetics and beauty, you will discover a lot more chances than in many other industries.
The key to success in this area is to leverage your channel as a platform for potential contractors to see your skills and experience. This very efficient indirect monetization approach is advertising oneself in the hopes of being hired for paid chances to make films for businesses.
This type of direct advertising is similar to affiliate marketing, but with a few differences.
Advertising firms will pay you a set fee to work with your YouTube channel. The amount you charge fluctuates according to the quality of your films and your fame.
To avoid any difficulties with your account, such as suspension or termination, make sure you follow all of Google’s Ad Policies.
To ensure that your audience is aware that you are advertising to them, follow the FTC and ASA guidelines. Use YouTube’s disclosure tool to enhance transparency and prevent legal problems while also strengthening your relationship with your fans.
7. Provide Services
Another efficient approach to turn your channel into paid possibilities is to sell services to your followers such as masterminds, group consulting, and so on. Although this method of monetization might be sluggish at first, it can be highly profitable if you reach critical mass.
For example, if you have a YouTube channel dedicated to retail arbitrage, you might start a business analyzing other people’s accounts and assisting them in becoming successful.
You will not only be able to make a lot of money selling your services, but you will also be able to build a strong community around them. This is comparable to how you may monetize your Reddit account. Simply provide a service for someone, and they will compensate you for your efforts.
Whether you’re a freelancer, a small business, or an e-commerce store, service promotions are effective. To attract people to check out your services, all you have to do is publish video material connected to your business and utilize a compelling call to action.
8. Use YouTube to Sell Products
Selling items on YouTube live streams is another method to monetize your channel. This method of monetization is particularly effective in popular categories such as beauty and fashion. The goal is to sell a large number of items to a live streaming audience.
You might make this even more profitable by designing your own items and offers to sell to your loyal visitors. You may make a digital course, an ebook, or anything else you think your audience would enjoy. Alternatively, you may utilize the live streams to sell items on Etsy, Poshmark, or even a Shopify store if you have one.
You may also utilize the channel to drive leads to your products if you already have a business outside of YouTube.
The key to selling items using a live broadcast is to build a strong sense of trust among your viewers. They are more likely to use their credit card to acquire your items if they have a high level of confidence in you. You may use a service like Gumroad to collect payments during your live streams once your product is ready to sell.
9. Make Viral Content Available to the Media
Licensing popular material to the media is another method to profit from your YouTube videos. Media outlets are constantly on the search for high-quality material, and when videos become viral, they want a copy to show their viewers.
The good news is that you don’t have to limit your sharing to viral content. You may also provide relevant films that they consider noteworthy, and many firms will pay you to use your material.
If you have any successful videos that media outlets would want to utilize on their websites, make sure they’re easy to locate by putting a business email in a prominent location on your channel profile and in video descriptions. This will make it simple for firms interested in your film to get in touch with you.
You may also upload your videos to YouTube or Jukin Media.
This service is used by a number of well-known media outlets, including FOX, CNN, NBC, CBS, and The Weather Channel, to source video material for their websites. You’ll discover many possibilities to license your video to the media here, allowing you to supplement your YouTube earnings.
Conclusion
That’s all there is to it. You now have all of the knowledge you require to generate money on YouTube. All of these ideas, in my opinion, are ideal for anybody interested, but especially for college students searching for an internet career.
All you have to do now is put everything you’ve learned into practice to begin establishing and expanding your following on this profitable network.
