This is for several that are into of want to go into YouTube marketing and advertising.
In this article, I, Daniels Umeh, am going to give you a full guide on How to Get Ad Revenue on YouTube.
A lot of people, from all fields, love the video search engine, YouTube.
People expend so many hours daily on YouTube.
In fact, billions of hours more than they do on Netflix and Facebook put together.
Some go on Youtube to view silly video clips or the latest music.
Another set see it as a place to upload and share recent and entertaining news, even personal and family life.
Others however, albeit a much smaller group, hold YouTube as integral to their online revenue generation.
Generating revenue on YouTube is relatively simple.
But, making a lot of money from ad revenue on YouTube can be quite tasking.
So, here is How to Get Ad Revenue on YouTube —a full guide.
Beginning this tutorial, we start by explaining how ad revenue on YouTube works.
How Does Ad Revenue on YouTube Work?
1. Open YouTube Account and Activate Adsense
What you must do initially to begin to get ad revenue on Youtube is to open an account and then activate monetization of the account.
To do this, you must read and accept Youtube’s marketing and advertising guidelines.
After this, you have to connect to an Adsense account in order to get payments.
For ads to be enabled on your YouTube videos, you must accept Google’s ad revenue share for YouTube.
In this agreement, Google has a 45% right over all your Youtube advertising on your video clips.
The other 55% of this revenue is retained by you.
2. Put up a Video and Start to Promote it
Obviously, you will need to post a video on your YouTube account if you want to earn on it.
Make and recreate your video beforehand.
Here, programs such as Adobe (ADBE) Premier or Apple’s (AAPL) iMovie are suitable for video editing.
You can use the YouTube video editor also by uploading raw video files from your device.
A video that is online needs to be watched, and so, promote the content that’s on your Youtube to social networks.
Get your friends and family to view it as you push it out to blogs, Tumblr and other digital platforms.
Basically, the more views you get will lead up to more money you will earn from Youtube.
Back in 2013, the average CPM for YouTube was $7.60.
Cost per mile (CPM), refers to revenue per thousand views.
Thus, a content creators average income on YouTube per every thousand views was $7.60 in the year 2013.
This would mean that a video clip with five hundred views would generate about $3.80.
And so, a video with a billion views, such as “Gangnam Style” would take in $7.8 million.
The average rate of video earning depends on the content of the video.
If a video contains copyrighted musical content does not earn the video creator money.
Poor video topics also are not attractive to advertisers.
Others, on the other hand, pull advertisers’ attention, hence racking up the CPM.
Be creative with your video and where you share them.
Target an audience that is interested in the sort of content your offer.
It is more effective to do this than trying to pull the attention of the general online public.
Better results will emerge from Facebook groups or forums that are into your topic.
Set up your channel so that people can find video that relate to the video you created after they might have watched it.
3. Start Getting Pay from Adsense
Credit for every video you put out monthly will be sent to you as long as you have linked your Youtube and Adsense accounts.
Google will send your payment directly to your bank account if and only when you have made up to $100 in earnings.
The choice of the method of payment is yours, as long as it is within the available payment methods.
There is direct deposit, which is not available for all countries, and a cheque issuance.
Direct deposit has no fee attached to it and is the quickest way to receive payment.
For those in the United States, over $600 per year generated in revenue will require you to pay income tax on what you have made.
Google issues a 1099 form in this process.
Assumptions and Misconceptions about YouTube Ads
There are some assumptions that are notably misconceptions regarding YouTube ads.
Here I will correct and re-craft them into creative practices that will positively affect how you can get ad revenue on YouTube.
- YouTube Success is Guesswork
Following a few basic principles will guide you in taking more calculated and creative risks.
Yes. You should take risks in any field and YouTube is not an exception.
However, that by no means says you should cast your lots in the air and hope for the best.
Foundational principles aid better and more effective YouTube ads.
They help inform which risks are worth the try.
Let’s quickly look through what is called the ABCDs of effective creative on YouTube.
Their impact can be undermined as these elements contribute largely to Youtube’s success.
A is Attract: You should draw attention right from the beginning
B is Brand: You have to integrate your brand in the most natural way
C is Connect: Connect with your and your audience’s emotion, also by storytelling.
D is Direct: State a direct and clear call to action.
It has been proven that ads that tow the ABCDs line have yielded significantly compared to those who don’t.
Building more creatively around these basics is still a very open option.
And, keeping these principles in mind will keep you always ready for the needed risks to be taken and creative choices to become more effective.
- YouTube ads Must-Have Certain Outlook to be Good
Effective YouTube ads are of many kinds.
Funny enough, they don’t even look or seem like ads necessarily.
Certainly, there are creatives principles that you can follow through with.
But, that does not mean that there is a definite rigid approach to executing successful YouTube videos.
Focusing on the content of your ads—what is says and how people feel about it—is most imperative to how your ad looks.
Effective YouTube ads can be set up as episodes, documentaries, series all combined.
It can be a user-narrated product review or interviews with the company director.
Partnership with a well-known Youtuber on a YouTube ad can skyrocket your viewership and popularity.
Creativity is bred on YouTube and the opportunity for advertisers to grab that is as anyone else on the platform.
Viewers get a taste of your product or service when you put forth effective ads.
This opens the floor for a lot of creativity.
- Ads in the Lower-Funnel are Less Creative as Upper-Funnel Ads
Being direct can also be creative.
In some cases, direct ads, which are basically to drive action, don’t work as planned.
This, the concern that lower funnel ads sell short the brand or it’s story.
But, we have seen calls to action by certain brands that are very creative.
All it requires is plotting how the ad helps to begin the viewers next step and influences him beyond the first impression.
Align with the viewer’s emotions and relatable points and direct the offer more specifically.
Reverse psychology can also be put to play here.
McDonald’s situated in Malaysia used this method by telling viewers not to look for a product.
Naturally, that sparked curiosity, and the opposite happened, racking up a good number of ad views.
- Creative Campaign Experimentation is a Hassle
Long-term benefits are to be gained by following an experimental approach to the creation of videos.
There is a break off of relying on assumptions.
Creating video ads through an experimental approach and carrying out a one-off test are not the same.
You acquire deep learnings without assumptions with the former while the one in while approach fits more of campaign-specific learnings.
Each campaign can be seen as an experiment.
With what you learn, new questions arise alongside what should be improved on.
Begin by altering variables on your videos.
Make basic edits to speed, introductory shot framing, or different copy tweaks.
The most minute alterations can have a hugely significant impact.
Deeper insights and understanding of your audience as well as what creative shuffles for you brand is gotten by more experimenting.
- Any Platform is Good Enough for My TV spot
Focus on building for digital platforms.
When you do this, TV and all other platforms you wish to spread to will be a success.
You will require more effort to create assets for separate platforms.
This is such a hassle for brands and creative teams.
But, focusing on the digital audience when setting up, you’ll have better results everywhere.
By attracting immediate attention; tighter framing for mobile screens and other characteristics, your ad revenue on YouTube is on the up.
Personalize your video ads at scale or use them as sequencing capabilities for your YouTube.
How Much Does it Cost to Begin to Get Ad Revenue on Youtube?
Expensive?
Affordable?
I would tilt towards the latter.
On YouTube, you pay per video view.
Whether the video is going to last for an hour or half of that.
Typically, the cost of a video as a view is in and around $0.106 and $0.30 per view.
This depends on the quality of your video, the target, and the goals for marketing.
How Do I Know How Well My Ads on YouTube are Doing?
Dozens of metrics are available to help you check and gauge how we’ll your video is doing.
Truly, however, it all depends on your specific business objectives.
Video metrics which you should generally look into to know how your ad is doing are these:
Views: This is the number of times your video ad was watched or interacted with.
This will help you see the audience you’re reaching.
Clicks: This is the number of times that your video was clicked on.
With this, you can know how engaging your ad is to viewers.
Video viewership: This enables you to see what number of viewers a percentage of your video ad;
That could be 25%, 50%, 75%, or 100% of your video ad.
You can know where your audience’s interests give way.
Also, it helps you find out how your messaging can be improved.
Tips For Better Ads that Improve Ad Revenue on YouTube
Let’s take a look at a few other tips that help improve as revenue on YouTube:
1. Make a choice of the right ad format
We already have pointed this out and we know that there a different formats available.
Test and trial of the best for your ad is something you must do.
2. Put up text-based transcripts
You have to manually upload a transcript to your videos.
This will take more effort but will also aid your video ranking for the appropriate terms and topics.
3. Fix in interactive elements
Buttons, end screen options, showcase cards are interactive elements that push viewers to act.
By this, you have a quicker and better performance for your videos.
4. Creation of branded thumbnail images
Still, images on the video should be high quality and your best foot forward.
Great thumbnail images attract viewers, enticing them to click on your video.
5. Appropriate keywords are necessary
In search of the right keywords, focus more on those that relate to your video.
Brainstorm on terms that your audience may be searching for.
Then do research from competitors and keyword planners to set your list to fit your ad best.
Additional Tips on How to Get Ad Revenue on YouTube
Target and take advantage of people, specifically, who are interested in your content
Attract as many as you can from multiple platforms by sharing your videos.
Finally,
How to get ad revenue on YouTube follows the basic principles of effective and creative thinking.
Go through this full guide again and you will be well. Your way to get ad revenue on YouTube.
