How To Get Diamond Play Button (How Other People Did It)

In this article, We will take a close look at how to get diamond play button and how other channels that have received this prestigious award did it.

YouTube Awards

YouTube‘s Creator Awards also known as Play Button Awards are presented to verified YouTube channels that have attained a specific subscriber base. The first of the award series is the Silver Play Button award for YouTubers with 100,000 subscribers. Next is the Gold Play Button award for YouTubers with one million subscribers. The grand prize is the Red Diamond Award for 100 million+ subscribers and has PewDiePie, Cocomelon, SET India, and T-Series as its recipients.

• Silver: When you reach 100,000 subscribers
• Gold: When you reach 1,000,000 subscribers
• Diamond: When you reach 10,000,000 subscribers
• Custom: when a channel reaches a 50,000,000 subscriber count
• Red Diamond: When you reach 100,000,000 subscribers

In truth, these awards were designed to spur and encourage YouTubers to further invest their time and resources into the YouTube platform. The challenge in itself lies in reaching the set milestones for the several buttons. To be candid, not many YouTubers will get to attain the Diamond Play Button milestone. This is because it often requires channels to gain a whopping 10 million subscribers to qualify for one.

Eligibility Requirements for the Creator Awards Program

Asides from attaining the various milestones to qualify for any of the awards, content creators on YouTube must abide by a host of other conditions. Some of these requirements include:

Attain any of the subscribers’ base milestones

• Channel must have an active Google Account.
• Must be free of any unresolved Community Guidelines or copyright strikes.
• Channel must be in compliance with YouTube’s Terms of Service.
• Respects and follows advertiser-friendly content guidelines for monetized content.
• Channel must maintain originality of its Main content. Channels that focus on compilations, mixes, curating, or heavy use of someone else’s copyrighted content or characters may be ineligible.
• Channel can’t be linked to an account that has been canceled.
• Void of deceptive, spammy, or a scam

What Happens After I Qualify For the Diamond Play Button?

Still, on how to get the diamond play button, the YouTube platform solely reserves the right to issue its award to deserving channels. Channels that have attained any of the milestones are carefully reviewed to ensure other criteria are met. As of May 19, 2021, there are 868 channels that have reached 10 million subscribers.

Also, YouTube’s policy clearly states that the awards are purely for personal use only and it prohibits recipients from selling or distributing to anyone outside of their channel team. Should an individual violate this policy, such YouTuber can be subjected to any of the following disciplinary actions:

• Forfeiture of the award.
• Ineligibility for future awards.
• Possible termination of your YouTube or Google account.

After the review process, qualified channels are sent a notification via their YouTube Studio dashboard. Contained in the notification is a unique redemption code. This code is essential to you receiving your play button award. After obtaining the code, a YouTuber just needs to redeem the code and await shipping.

To redeem your award:

• Sign in with YouTube.
• Go to YouTube Studio.
• Find your unique redemption code in the Banner Notification.
• Type in your code on the Creator Awards redemption website.
• Include shipping info and specify how you want your channel name to appear on the award.
• You’ll get a confirmation email with tracking info once your award ships.

Receiving your diamond play button

After redeeming your code for your diamond play button, a YouTuber is expected to provide shipping information. YouTube customizes the award based on the channel’s name and ships it off to the provided address. The delivery period usually varies but is usually with 3-4 weeks.

To ensure quick delivery of the award, note the following:

• When submitting shipping details, ensure to include your complete legal name.
• Also, YouTube doesn’t ship directly to your house and you might need to pick up your diamond play button from Customs or a delivery office.
• YouTube sends an email containing a tracking number to the recipient as soon as an award is shipped.
• A recipient is responsible for responding to any contact made by a delivery company that requests more information.
• Depending on the recipient’s location, payment of Customs duties and taxes may be required. Legally, YouTube can’t cover these costs.

Failure on the part of the recipient to respond to a delivery company could result in the loss or return of your Creator Award. In such instances, recipients can purchase a replacement if they want to get their Creator Award.

Worthy Recipient of the Diamond Play Button Award

Here are some popular channels on YouTube that have attained the diamond play button milestone:

1. PewDiePie (December 8, 2016)
2. T-Series (June 27, 2018)
3. 5-Minute Crafts (February 21, 2019)
4. Cocomelon (June 7, 2019)
5. SET India (June 20, 2019)
6. Canal Kondzilla (June 21, 2019)
7. WWE (October 24, 2019)
8. Justin Bieber (February 3, 2020)
9. Zee Music Company (February 7, 2020)
10. Like Nastya Vlog (March 13, 2020)

How to Get Diamond Play Button

Getting the diamond play button award or any of the other awards simply requires channels to gather more and more subscribers. It’s as simple as that! But in reality, attaining 10 million channel subscribers is a huge challenge that requires time, work, and optimal efforts.

To achieve this, we will share some proven tips to help you gain massive subscribers in no time:

Create Real Value

The quickest way on how to get the diamond play button is to simply offer value with your content. So if your content is real, unique, useful, and informative enough, you are bound to create decent followership for yourself. We know this since YouTube’s algorithm for ranking favor’s audience experience.

Awesome content is the easiest way to keep viewers engaged as well as rank higher in search results. But the truth, there is nothing easy about creating valuable content. Oftentimes, creators have to pour hours into research, shooting, editing, and promotion of such content. But getting it right brings along lots of reward.

While creating value for each niche will be different, a few factors are common to all. To be valuable, answer these few questions:

• What problem does this content solve?
• Is it informative, unique, and entertaining?
• Will it improve the viewer experience in any way?

If you answered positively, then you are good to go.

Figure out What Your Audience Wants

The YouTube platform is all about creating video content for audience consumption. While many newcomers will just churn out content after content, one way on how to build a YouTube following is to know your audience better. Irrespective of the content you create, you want to ensure it resonates and aligns with what your audience truly wants.

All of this has to do with building relevant social media targeting skills to help you discern audience yearnings. One simple method to perform this is to take a quick look at what your competitors in the same niche as you are creating. Thankfully, some metrics are available to the public such as views and engagement. This provides a detailed description of which topics the audience in your niche wants to watch as well as the delivery style they like.

For established YouTubers, a quick but thorough glance at your YouTube Analytics should provide the necessary information. The YouTube Analytics tool is a powerful one that can help guide creators on many fronts. There is detailed information on audience demographics, location, engagement, and a handful of other metrics. Another option is to use third-party tools to help analyze your contents. Although this might be effective, you might end up spending cash on these third-party tools.

Run a Contest or Giveaway

We don’t think there is a social media platform on earth where its users don’t enjoy contests and giveaways. Thankfully, YouTube is no different. Another tip on how to get the diamond play button is to simply host a contest or giveaway. This should be geared towards encouraging the audience to subscribe to your channel, engage your channel, or reward loyal subscribers.

Contests or giveaway tasks could be as simple as asking audiences to like your video, leave a comment and subscribe to your channel to enter. It could also be as complex as having participants generate user contents for your channel. Be that as it may, you might have to ensure that it complies with several best practices:

• Ensure your contests and giveaways don’t run afoul of YouTube’s policies.
• The prizes should be as relevant as possible to your channel values and content. This is to ensure that participants aren’t just interested in winning the prize.
• Get creative by incorporating user-generated content and other non-traditional entry requirements.
• Extend your contest to other social media platforms to drive traffic to your YouTube channel for maximum effect.

A caveat to hosting giveaways on YouTube is to ensure that the channel is getting the necessary results from your efforts. If not, you could incur costs in terms of money and resources.

One way to ensure maximum returns is to always carefully examine metrics such as subscriber count, view rate, bounce rate, subscriber drop-off rate, and engagement numbers. This will essentially force you to give ample breaks before hosting new contests.

Controversial Videos

Drama is a huge seller nowadays and nothing spreads and gets more views on YouTube today than controversial content. And it seems more content creators are realizing this and are infusing bits and pieces of controversy into their content. Hence creating controversial content is a viable means on how to get the diamond play button.

The more controversial your video content can get, the more views it’s most likely to get. But there is a limit to how controversial you can get with your content. This requires creators to always keep in mind YouTube’s terms of service.

On many occasions, several YouTubers have leveraged controversial videos to garner attention, views as well as subscribers. Many have gone the length of inventing conspiracies that helped generate hundreds of thousands of views in a considerable short period of time. While it works, many have also been burned by these tactics since there is a fine line between controversy and hate that a lot of amateur YouTubers don’t understand.

This particular option is a high-risk, high reward avenue for growing a YouTube channel. Always understand the YouTube term of service before employing this method to grow.

Create a Video Ad Campaign on Google Ads

Not everyone has the patience to wait for YouTube subscribers to grow organically. If you fall in that category, then you can opt to create a video ad campaign for your content. Keep in mind that you can use any ad platform but I suggest using Google Ads.

To do this, follow the steps below:

• Create a Google Ads account and set up a new campaign.
• Select “brand awareness and reach” as the campaign goal.
• Choose “video campaign” as type of campaign.
• Give your campaign a name.
• Select a CPC bidding strategy. We recommend manually setting a low bid cap, so you don’t quickly exhaust your campaign budget.
• Set a campaign budget as well as a start and end date.
• In the networks section, select “YouTube videos”.
• Select from the targeting options available.
• Target option one lets you increase up your watch time as well as also gain subscribers with your video ads. Target option two lets you get as many watch hours as possible at the lowest possible price.
• Create your video ad. Select a video of your choice from your YouTube channel and design your ad.
• Click save and continue. Once your video ad campaign has been reviewed, it’s ready to go.

Tip: adding “?sub_confirmation=1” to the end of your channel URL, will display a popup that prompts the audience if they want to subscribe to your channel. Also, we recommend promoting your YouTube channel in your ad copy and then linking to your channel URL.

Conclusion

If you ever wondered how to get the diamond play button, then this article must have answered all your doubts. It’s important to acknowledge that getting any of the play button awards takes time.

Most of the channels that have attained this feat took years to amass the sheer volume of subscribers they boast of today. But with a cue from their playbooks, you can be sure of reaching that milestone soonest.