For users of Print-On-Demand services such as Teespring, one of the biggest challenges is how to get sales on Teespring. Obviously, you are told your designs but the truth is that even with the best of designs, a seller still has to actively market his or her merchandise in order to get sales.
In this article, We at Daniel’s Hustle is going to elaborately discourse how a seller can get sales on the Teespring platform to increase earning.
Teespring’s Trust Score
In the last couple of years, Teespring has grown in popularity and sales have increased on the platform. This means more and more designs get to be uploaded every single day. To minimize the upload and hence sales of substandard designs and keep the quality as high as possible, the platform utilizes a feature known as Trust Score.
This helps the platform to separate the high quality from the low-quality uploads. For effectiveness, the score is associated with an account rather than a campaign. Basically, the more the quality of the sale an account has, the higher the trust score of the account. This goes without saying that an account yet to make a sale has a trust score of zero.
The trust score acts as a factor in ranking the appearance of a campaign on the marketplace and where such a campaign will appear. Keep in mind it isn’t the only factor that determines your rank however it is an important aspect to keep in mind.
For new accounts that are yet to record sales, the owner has to ensure that he or she creates campaigns first. Then, the seller must also ensure that the campaigns are of high quality that is powerful enough to attract buyers. Next up is for the seller to optimize the various marketing process available.
It’s important to note that different sellers will approach marketing differently. All in all, the higher the sales you are able to make the sooner your trust score rises. Once your trust score rises, leverage on it by dedicating more effort towards creating new designs.
Getting sales on Teespring: How to
Before now, the paid advertisement was the norm for Teespring sellers’. But this often requires spending huge sums of money on advertisements that at the end of the day might not bring in enough sales to break even not to mention to profit off.
Today, sellers can create a branded store on Teespring to sell their custom-made t-shirts. This allows them to earn residual income as it operates just like any other store. Also, the rise of social media platforms means sellers can get sales on Teespring by targeting the right audience via social media platforms.
Danielshustle has made some research into how best a seller can increase and get sales on Teespring with minimal cost.
Design a shirt that people want to buy
It’s not just about designing shirts for the sake of you designing them. To get sales on Teespring, sellers have to create unique and appealing designs. Thankfully, there are many sources of inspiration to lean on in search of these ideas.
Designers can get inspiration from taking a look at shirts that sell, shirts that people are wearing, or shirts displayed in shops. Keep in mind that you are only sourcing for inspiration and as such, you cannot copy any of these shirts designs. Rather, find what works for them in terms of design, ideas as well as structure. Another way to use them is to target a different niche with a similar slogan or design.
To make niche research easier and interesting, find a hobby you enjoy doing the most and apply it to your designs. Why? It’s easy to lose focus when you don’t get enough sales. In times like this, your hobby will keep you going since you have a passion for that niche. Keep in mind that your hobby has to be trendy or at least pick buyer’s interest to stand a chance of getting sales.
Create high-quality designs
Your next stop is to create high-quality designs of shirts that revolve around your hobby which is now your niche. Just before that, please always verify that your ideas are unique and not in use already and also check it doesn’t violate another seller’s intellectual property.
For newcomers into the designing world, there are numerous software’s that can help you accomplish your goals of high-quality designs. Adobe Photoshop, Illustrator, GIMP, CorelDraw, and Inkscape are some of the available design programs. Always ensure that your designs are of high quality. This makes sure they appear perfectly on printing which reduces the risk of return after shipping on basis of low quality.
A new trick designers use to get sales on Teespring is to save their designs as an eps file. By doing this, the Teespring platform will recognize such designs as high-quality designs. Another advantage of this is that designers get to sell a single t-shirt, effectively bypassing the minimum required order for printing.
Create listing
Once you have a high-quality design, a seller needs to create the listing. This is basically how your merchandise is going to appear on the store website. Simply input a title, description, and a URL, most importantly, choose the right type of images you want to show to potential buyers.
After all, is set and done, select the publish button. The listing will be live and your custom-made t-shirt design will become available for purchase from the store. On each successful purchase made, the seller gets the amount of profit selected. And the platform takes care of the rest from the production of the t-shirt to shipping and receiving payment.
Shirts aren’t the only product that Teespring sells, designers can add their designs to more than 50 products and add as many of them to their listing. Similarly, they are able to choose the amount of profit they want on each product.
Market your merchandise
Teespring does not actively market your designs and sellers are expected to market their products themselves. One way to do this is to find out where your target market congregates. Thankfully, that’s no longer difficult, simply turn to social media platforms and other marketing strategies.
If you implement the social media route, find the right fit for your merchandise which is virtual on all the platforms. Join groups, open a page, develop a mailing list, use trending hashtags or create Forums. Once this is done, get active by commenting, liking tagging, and creating posts. Some groups or forums won’t allow you to post, in such instances seek permission from the moderators.
Another method is to partner with the right influencer. This gives you a wider reach of the target audience who are already an audience of the influencer. Take care when selecting an influencer to work with. Never select influencers on the basis of a number of followers rather use the number of average engagements per post. This gives you an idea of the influencer has active followership instead of bot followers.
Facebook is one of the leading social media platforms available today and the platform has in excess of over 2 billion registered users. Therefore it’s no surprise that most businesses leverage the social media giant to grow. You too can promote your Teespring business here by implementing the following steps:
- Add your merchandise offers to your post.
- Update your profile and/or cowl exposure and embrace footage of your merchandise in addition as a result of the listing address.
- “Pin” your merchandise on your Facebook page thus it’s the first issue that guests will see in your profile.
- Share videos that feature your merchandise.
Twitter is another giant in the world of social networking and many businesses ply their trade and marketing strategies on the platform as well. Thankfully the platform runs a link shortening service if you worry that your Teespring links might be longer than the provided character space.
- Always add a link to your campaign in your tweets.
- Regularly tweet regarding your campaign.
- Add relevant hashtags in your tweets.
- Ask your followers to re-tweet your posts.
- Include footage to make your tweets extra conspicuous.
- Tag @teespring in your tweets.
Pinterest and Instagram
The Pinterest platform is for strictly sharing images as pins and the platform has grown quite popular among visual cue businesses. Instagram gives you a mix of both pictures and short videos. So designers get the chance to further describe their designs to their target audience. Both platforms are popular across demography and can easily be leveraged to drive traffic to your Teespring merchandise:
- Use Teespring campaign and build a pin to your board.
- Pin and share photos of your customers carrying your shirt.
- Join Pinterest boards related to your niche.
- Add a campaign address on your Instagram profile data.
- Get extra campaign page views and followers by mistreatment of relevant hashtags whenever possible.
- Encourage your followers to transfer their photos carrying your vogue.
- Be as taking part and interactive with Instagram followers.
Leverage on retargeting
Why settle for a customer to be a one-time buyer when you can continuously remarket to them. Sellers can get sales on Teespring to increase by retargeting.
Teespring re-target customers who have made visits to your campaigns previously. The platform utilizes advertising systems such as Google AdWords to help market designers custom-made shirts on websites that has the attention of your potential customers.
The retargeting tool on Teespring is not free. When a sale is made via retargeting, the platform charges $2 as fees for such a sale. This fee is negligible if you consider the fact that you would most likely spend more to get the audience to come back and chances are that you might as well miss such a sale opportunity. So, keep your retargeting on and you will get more sales.
Utilize passive traffic for residual income
To leverage passive traffic as a source of extra sales and income, a designer has to implement the following:
- SEO optimization: to get sales on Teespring, a seller can boost his standing by optimizing the title, description, and URL. These sections must contain important keywords that buyers use in searching for products to buy. Also, another benefit is that the seller gets more organic traffic to his or her campaigns. To optimize, simply search for related and relevant t-shirt keywords buyers are using on Google, Yahoo, and Bing. This helps you leverage the Teespring domain authority to rank fast.
- Select categories and tags optimally: a seller has to keep in mind that selecting the right fit of categories and tags is important. This is because most customers browse the marketplace with the aid of these two options to find t-shirts. So if you select the wrong category or tag, your merchandise will be located in the wrong directory. This will affect your sale since people searching that category might not need it.
- Set the campaign to repeat: always set your campaigns to automatically re-launch. This ensures that your designs are available for purchase all year round and you make a profit continually.
Create Storefront
Teespring now allows for the creation of a storefront for your t-shirts. Storefronts help sellers to promote their store online and get more sales. Also when promoting a shirt, another merchandise is promoted for cross-sale.
Before now, a custom-made design t-shirt can only be promoted via ads, and money is earned once. Now sellers can leverage the powers of a store to create a brand and sell merchandise without investment.
Storefronts are customizable with logos and can also include images. Sellers can also make use of their storefront to offer discounts to customers who buy large quantities. The Teespring platform also provides options that are beneficial to custom design shirt sellers, especially when they are new. For example, new sellers can take advantage of the available pricing discounts. This provides sellers a great avenue to increase their profit margin.
A pricing discount is applicable to products launched within a specific month. Applying pricing discounts of various tiers is dependent on the number of items a seller is able to sell. And there is no limit to the discount amount attainable.
Offer many Varieties
Having a single line of design can be detrimental to your business as potential clients get bored easily. Therefore, provide many choices for your customers so that they have lots of designs to pick from. Have your styles offered in many colors and elegant choices to fulfill the interest of your potential consumers.
Also, try as much as possible to launch at least one campaign a day, many people launch more than that. In an interview with Derek Pankaew, Derek postulated that “nine out of ten shirts lose money, nine out of ten of the rest make a little money, and one in a hundred makes thousands of dollars”. With many campaigns running, if one sells a shirt or two, or none, many might sell twenty shirts and a few sell a hundred shirts or more.
Conclusion
To get sales on Teespring is not difficult. The platform provides many tools to help sellers make the best of their designs. It requires time and effort on the part of the seller as well. By implementing various marketing strategies as well as optimizing campaigns, it becomes easier to drive up sales and hence profits.
