YouTube gaming channel today is a 160 billion dollar industry. So, knowing how to grow gaming channels, acquiring up to 100k subs, is just the tip of the iceberg.
Because here, there is a huge opportunity for new producers to build successful channels. And I am here to show you how to go about it.
My name is Daniel Umeh of Danielshustle and I have been in the “make money online” space for about 4 years now, making money and teaching other people how they too can make money online.
Follow me as I guide you on getting up to 100k subs as you grow your gaming channel.
It’s not easy to start a game channel on YouTube. Because video games are a popular pastime for millions of people, the competition is fierce.
Thousands of smaller channels have a force in the market with billions of YouTube views, as well as well-known creators.
New creators find it tough to break through the chatter on YouTube, much alone to become viral. But that doesn’t rule out the possibility. Focusing on what counts – your audience, trending possibilities, and the finest YouTube tools for gaining more views – makes growing a gaming channel much easier.
In truth, there are only ten fundamental strategies for developing a gaming channel.
Think you’ve got what it takes to play games, build a following, and rule YouTube? On your path to the top, don’t forget to take these ten crucial measures.
1) Establish a Value Proposition
Consider the following challenging question: Why should anyone care about your content?
One of the most common mistakes I see rookie YouTubers make is that they are solely concerned with themselves. The difficulty is that your potential viewers and subscribers will be asking themselves, “What’s in it for me?”
The sad reality is that hardly one cares about you when you’re first starting off with your little YouTube gaming channel.
You must compel them to care. Instead of asking people to watch your videos and subscribe to your channel, think about how you can give value to potential viewers.
Before you are asked to dine, you must bring something to the table.
So, what type of value do you bring to the table?
Good content often gives three main sorts of value:
I think you believe you are giving number two – entertainment. I’d like you to forget about it. Now is the time to get rid of such naïve ideas.
Why?
Well, enjoyment is very subjective, and your first YouTube videos are likely to be far less fascinating than you believe.
Also, amid a sea of other wannabe, YouTube gamers who are typically doing the same thing – filling the market with let’s play that no one cares about – it’s far more difficult for people to locate your “entertaining” content.
So, how should you go about expanding your YouTube gaming channel?
Concentrate on the first priority: Education. Educational content is considerably more objective, and this is the type of information that people want.
If you decide to create a tutorial for the game you’re playing on your channel, all you have to do now is test it.
Is it assisting individuals in doing the tasks you stated you would assist them with? If you answered yes, then kudos to you for creating a video with objectively strong content.
Remember to consider who your channel is for and what value they would receive from subscribing to it. Another thing to think about is who your channel isn’t for.
If you can successfully and clearly express both of these responses, you will gain more subscribers since people will know if your channel offers what they desire or not.
2). If you want to grow your YouTube channel, concentrate on one game.
It will be tempting to play every game you possess when you first start your YouTube channel. Because of the game’s enormous popularity in 2021, you might be able to post some Among Us videos. After two weeks, it could seem like a smart idea to add some Minecraft content.
But, creators, take note of what we’ve said. Choose one game to play on YouTube if you want to develop your gaming channel.
This is sound advice from a technical standpoint. Although YouTube’s algorithm is complex, it appears to favor a straightforward content approach. It has no difficulty promoting your films to like-minded viewers if it knows you’re a game developer creating movies on Zelda: Breath of the Wild, for example.
It’s more than just appeasing the YouTube algorithm when you play one game. It’s also about maintaining a solid concentration and avoiding the temptation to pursue all of your interests at the same time.
You don’t have to quit playing your other games, but for the most part, you should focus on just one. Then, when you’re ready to unwind, watch a weekly Livestream and play a different game.
3). Every week, upload at least one video to YouTube.
On YouTube, consistency is crucial. As a new creator, though, there’s no requirement to post everyday gaming material. Instead, make it a goal to upload at least one video to YouTube every week.
What is the significance of this number? YouTube, on the other hand, has grown extremely effective at providing the appropriate material to the right people. Whether you publish four videos per month or one per day, YouTube will continue to promote your material to users.
When you first start out on YouTube, don’t get burned out by trying to keep up with seasoned producers’ publishing schedules. Take it easy. That way, you’ll be able to see how YouTube fits into your life, whether it’s balancing school, work, or family time.
4). Keep your video introductions short and fun.
Audience retention is crucial on YouTube since low retention sends a negative signal to the platform’s algorithm. It’s a sign that your film isn’t living up to its potential and, as a result, shouldn’t be suggested above someone else’s.
Make sure each video has a compelling beginning to avoid this from happening. Instead of demonstrating your game’s menu screen while speaking, get right to the point. As you describe the topic of today’s video, move your character(s) throughout the game’s area.
The objective is to make it hard for someone to leave without clicking. Your video’s title offers a promise to viewers, and you should make good on it early and often.
5). Create visually appealing thumbnails and titles for your videos.
The video names and thumbnails are what really draw people in. They persuade visitors to click on your material, thus this potent duo should be maximized at all times.
A video title on YouTube isn’t just for show; it may also help you climb the YouTube search results. This occurs when users search for specific keywords, come across your video in the results, and decide to click on it. Often, the sentences people write will become useful keywords for the title of your video.
You’ll be one step closer to generating amazing, click-worthy titles if you can locate popular YouTube keywords that aren’t too competitive.
However, getting to the top of the YouTube search results is only half the battle. Once you’ve done that, the thumbnail for your video should lead you to the finish line.
Keep the visual basic but eye-catching to perform your best in this area. It should be simple enough for viewers to grasp in less than a second.
6). Do some research on the topic of your video before you start recording.
Before you start making a video, come up with a few possible titles. This may appear strange at first since, after all, a title can be changed to match the final video, right? It’s not a terrible assumption, but it won’t bring your film in front of thousands of people. It’s preferable to come up with a title first, then conduct keyword research to determine how well that topic would rank on YouTube.
Without even realizing it, you’re being forced to produce the finest video possible. First, you’ll identify useful keywords to optimize your content for YouTube’s algorithm. Then you’ll execute a few hundred YouTube searches to put yourself in your audience’s shoes. When you’re through, you should be able to tell whether or not the video is worthwhile.
It’s really demoralizing to create a video and then have no one watch it. You may save a lot of time if you work backward and figure out how your video will function.
7). Find Video Ideas by Joining an Online Gaming Community
The most difficult aspect of YouTube is coming up with new video ideas. This is why so many gaming channels just select their favorite game and play it over the course of many videos. They want to make a let’s play series with titles like “Minecraft Survival Episode 12.”
There’s nothing wrong with let’s play videos, but they need to be used strategically on YouTube. The majority of the time, people are looking for certain features of a game, not a gameplay episode.
Join a Discord community for better content ideas. Find one that focuses on the game you want to play, then listen carefully to what others have to say. You’ll almost certainly hear about:
These three criteria, particularly the last one, can lead to intriguing video ideas. If novices have questions about a game, there are numerous video lessons on YouTube that can address their questions.
Also, don’t forget about the gaming communities on Reddit and Steam!
8). Create YouTube videos based on popular gaming topics.
A popular topic might help you gain more views on YouTube, especially if you’re a new artist. Pop culture, holidays, gaming news, or anything else that provides a positive (but still targeted) element to your content strategy might be employed.
9). Share a few YouTube shorts to increase your views.
Are you acquainted with YouTube Shorts? These vertical, less-than-a-minute videos are getting millions of views on YouTube for smaller creators.
Shorts are for those who use mobile phones to view YouTube. They appeal to viewers looking for a fast chuckle or a rapid explanation of a topic or situation. Shorts are ideal for those who don’t want to view lengthier, typical videos in many ways.
They’re also ideal for those in the gaming community. YouTube Shorts may rapidly record the most amusing gaming events, such as a character falling from a high ledge, being demolished by the competitors in a matter of seconds, and unexpected malfunctions. Even if you don’t have a hilarious video to give, you may shoot lessons for people who are looking for quick information.
Post a few Shorts to your YouTube channel when you’re ready. We’ve seen gaming channels develop as a result of publishing short videos, and we’re not talking about sporadic bursts. Starting with a few hundred members and growing to 1 million in three months is quite doable.
Take all of this advice to heart if you want to stand out on YouTube. Create eye-catching headers and thumbnails, give your channel a clear emphasis, and be serious about topic research before you hit record.
That may appear to be a lot of work, but it will be worth it in the end. You’ll bypass months of frustration trying to figure out how to conquer YouTube and go right to all-star status (a.k.a. more views and subscribers.)
10) Organize Your videos using playlists
New YouTubers frequently miss the playlist function.
A lot of YouTubers don’t use playlists enough. Playlists are often overlooked by new YouTubers, resulting in missed possibilities for growth.
Playlists are useful for organization, boosting view time, and assisting the YouTube algorithm in recommending your channel.
Playlists are most commonly used to organize your videos on your site.
You have the option of showcasing your playlists on your YouTube homepage. You should take advantage of this chance to demonstrate the sort of material you provide on your channel.
If you want to be a variety channel, utilize these playlists to show off the many games you’ll be covering.
Make a playlist for each game you’ll be covering, as well as for each style of coverage. Create a playlist for both your game lessons and your lets plays/live streams, for example.
You may make very precise playlists for niche channels that cover different parts of the game you’re playing.
Arrange your playlists on your channel in the order of relevance, with the most essential playlists at the top of your homepage so that visitors notice them first when they arrive.
Conclusion
The majority of individuals who start a YouTube channel eventually abandon it. It’s more difficult than it appears, and most individuals lack the patience, persistence, and discipline to see it through.
Even if you work incredibly hard and follow all of these procedures, you may not get the results you desire in a month or even a year (if you actually implement these steps and learn about SEO, etc. you will almost certainly see results in a year).
You will notice results if you generate many videos on a single topic (50 videos), conduct keyword research to verify you’re creating videos that people desire, and appropriately optimize your videos utilizing these SEO methods.
Success will come from consistency, dedication, and clever effort, but you must remember not to anticipate anything.
Even if a video does poorly in its initial week, it can ultimately grow in popularity and gain a large number of views and subscribers.
