With 2.6 billion subscribers—around a third of the world’s population—it is fair to say, how to increase traffic on your Facebook page is a big deal.
Having an easy drive-by through the Facebook street, where your page is located, is not a good sign for business.
So, as you work on how to increase traffic on your Facebook page, you are reminded to click the “Invite friends to like your page” button.
The problem with that action is that it is mainly our family, and maybe some friends that will oblige. Even with that, several more in this category will ignore it.
Moreover, the kind of traffic you need on your Facebook would depend on what you’re seeking to increase.
If you are into business, family and a few friends that you already have are not the major audiences you are pursuing.
A large number of those who you want to follow you are people you may never meet one-on-one, but through whom traffic will be at a standstill at your Facebook page address.
In building followers and increasing traffic on your Facebook page, there are tactics to be employed within and outside Facebook.
Techniques within Facebook to Increase Traffic
– Daily and consistent posts on your Facebook page
Facebook does not allow everyone that is connected to you to see your posts anymore.
With the introduction of the new algorithm method, the number of viewers of your posts is as low as 2%.
Posting consistently is one of the ways you can go past the algorithm method.
Additionally, you can also vary in the content you post. This is to say, you can and should posts stories, then images, and videos too.
Note, however, that this should not be overdone. As the case may be, a post or two in 24 hours should be good enough.
– Trends and content that fit into contemporary matters
Many creative advertisers do not stand oblivious of current happenings especially as it affects your potential followers one way or the other.
This is the same strategy; using it to your advantage is where the skill is. The point is that they like and follow your Facebook page.
For instance, combining protection against the coronavirus with asking people’s opinions on how they manage livelihood despite the lockdown.
Going out to engage people on trends and social matters, recording the clips and sharing them, asking people’s opinions.
– Direct engagement with followers
Always respond to people’s comments on your Facebook page as it concerns you.
Answer their questions, proffer solutions to their complaints, and show appreciation for their compliments.
Never ignore the comments directed at you, and never make users feel as if you are ignoring them.
If you miss a comment today, attend to it tomorrow.
– Doing simple giveaways will increase traffic
Giveaways increase traffic on Facebook. You do not have to promise to give away what you cannot. Just start simple.
Recharge Vouchers, Gift Cards, ebooks, or a hang-out are a few simple giveaways that can drive traffic to your Facebook.
Again, it is to be measured and calculated giveaways, because consistency is key to business growth. It should not be random giveaways.
When it is time for it, those who like your page should know and spread the word for others to like the page also to participate.
Added to this is the fact that you can request emails, phone numbers, and all, which aid your marketing drive.
– Arrange online competitions, quizzes, and contests
A voting contest will make the contestants seek the votes of others, especially pals and family, thereby channeling traffic to your page.
These people will have to like, follow, and comment to ensure their contestant emerges the winner.
You can put up questions and answer sessions where there will be rewards given. Similar to giveaways, the prizes can be simple things.
This will also help attract new people to your page.
– Using likes as a requirement in qualifying for freebies or competitions
When posting the procedures involved to be a part of a contest or so, you can list, “Like the page” as a requirement.
Also, you can simply say, “Like our Page to get follow-up info about…” This will help avoid going against Facebook rules regarding pages.
– Don’t always be all business and sales
Having a fan base is having people who recommend you to others. Your followership is not always dependent on what you are selling.
What this means is that part of your fan base follows you for the diverse content you put up, and so, indulge the other content that comes along with it.
If you want to build a bigger fan base, thereby having more traffic, it would mean that you would drop the obvious I SELL GOODS posts.
You want to get as many people following, and so you observe their interests as you also advertise.
For example, a funny story, an awkward experience, or a high school fantasy can create a route through which your business can be highlighted.
– Pull traffic through sponsored posts and Facebook ads
Perhaps, this is the most effective way to increase traffic to your Facebook page.
Sponsored posts can be set to appeal to a specific audience. And, if what you’re advertising is suitable, your traffic will be significantly increased.
Facebook ads work similarly to this, only that they are more advanced in preference set up. They can reach Instagram, Messenger, and some others.
With both, you can expand your reach massively and get more followers.
– Liaise with groups and pages on Facebook
Socialization is the whole point of social media. A simple like on a page or comment on the group of another brand can ignite a bond between you two.
Those who are not your direct competitors can be liaised with in order to cross-share content, thereby increasing traffic on each other’s pages.
In groups, you will find a number of people who might be interested in your niche. You can offer to share your expertise in that area.
That opportunity can skyrocket your followership. Make sure that it is obvious that your participation in these groups is to add value and not to advertise.
– Keep track of your Facebook Page Insights
Using Facebook Insights to understand the type of posts and category of people who view your page is a good guide in determining the trajectory of your page.
It will help you determine where to focus your efforts; knowing what your audience prefers, and what kind of content engages them better.
All these and more can help boost your Facebook presence and build up more likes and followers.
Techniques outside Facebook to increase Traffic
– Give invitations to followers on other social media platforms
Tell those on your other social media platforms to follow you on your Facebook page. Convince them that Facebook is where it is happening.
Let them know about your offers, news, and giveaways. Invite them and tell them to invite their friends also.
– Run a promo of your page on different social media networks
Promote your page on different platforms of social media. Advertise your content, share exclusive information on Facebook for others to follow.
Engage in the promotion of exclusive news on your page to other channels particularly social media.
Create exclusive offers only on Facebook, and publicize the exclusive offerings on Facebook to other networks.
You can end it with a “follow” link or button.
You can give percentages off your deals, and base it on offers that are only on Facebook.
– Promotion of your page on your website
If you have a website, you can direct your visitors to your Facebook page in order to get more information about what they want.
Your blog can contain part of the information needed, which they will conclusively locate on your Facebook Page via link.
On the “About Us” or “Contact Us” part of your website, you should include your Facebook page to connect more visitors to it.
You should also add links to your photos. When there is a photo album, create a link to your Facebook page for more photos.
– Inform your email list about your page
Your email list could be the most beneficial to you when working to increase traffic on your Facebook page.
These are those that receive direct messages from you on their emails, and thus can also send you sincere replies.
If they are enjoying your content or work, they will message you, and this can be very motivating and encouraging.
On the other hand, if your content is short of relevance or interest, you will likewise be informed directly.
Those on your email list could find it easier to like your page and also share with their own friends. This can improve traffic on your page.
Additionally, to increase traffic on your Facebook page, following these tactics, you will need to know:
What is the Best Time to Post on Facebook?
Having an idea of the most appropriate time to post on Facebook will help your page reach more, hence, increase the traffic.
Even though there is no precise best time to post on Facebook, it is imperative to note that, among all studies done, none choose daybreak as the best time.
Plus, none picked Mondays to Wednesdays either as the best time to post on Facebook.
Putting these findings together can help narrow the best time options window.
Most have pointed to, between Thursday and Saturday. The times have varied also. Off-peak periods, 1 pm to 4 pm and at about 8 pm.
This is accurate depending on varying factors which is specific to your kind of business.
It’s worthy to be reminded that there isn’t any universal best time to post on Facebook. However, the findings made could be beneficial to you.
When you know when to post on Facebook, you should also know the:
Types of Content you should Post on Facebook
1. Attractive, inspiring and emotional content catches people’s attention, even if, in the end, you’re intending to promote a product.
A pitiful, or encouraging story, narrated as an experience can pull traffic to your page with people wanting to give their opinions or show support.
This also includes memes, recipes, and DIY videos.
2. Engaging and nurturing content is another that gets people wanting more.
These are the types that keep them asking questions and wanting to dialogue with you.
This type of content builds relationships between you and your Facebook followers. Some will end up tagging their own friends to be part of the discourse.
3. Inviting and CTA content can push people to take a step; making it a reference point in the future.
A call to action added to videos, pictures, and posts goes a long way in forging followership.
Asking them to call you now, purchase and download your ebook, or even follow you through a tutorial is another way to increase traffic on your Facebook page.
Conclusion
There are several ways to increase traffic on your Facebook page. This will take a lot of work and time.
Added to the tips that have been pointed out in this article, do not forget to post visuals that can inspire your audience.
When there are videos attached to your Facebook page posts, there is an 80% more chance of people getting attached enough to follow.
Secondly, when you put out content, ensure that it is content that can be easily shared.
Do not forget to work on your SEO.
In simple terms, this has to do with applying the best online practices to your page content in order to boost traffic.
Next, you have to pay attention to your audience and know when they are actually listening and following.
Make posts on your Facebook page from three to ten times weekly. This consistency will help you determine what intrigues your followers.
All in all, look at those who are ahead of you in the social media space and learn from them.
Find out what they post as content.
Put to practice what you have learned, and don’t be afraid to make mistakes.
Step by step, traffic on your Facebook page will increase as you go.
