It is tough to write a wonderful book, but it is only the beginning.
You must also know how to promote a book on Instagram & make sales.
Why do I say so? Continue reading.
As a result, book promotion is a critical component of your book marketing strategy.
It will assist you in generating leads and encouraging customers to purchase your work.
Instagram is one of the most popular social media networking platforms in the world.
It has a user base of over a billion people who like watching videos.
This allows you to discover and approach a large number of potential readers.
Because social media sites may be effective promotional tools, we’ve compiled a list of ways through which to promote a book on Instagram and make sales.
In this, we outline the reasons why Instagram is the best option for you.
1. Know who you’re talking to
Instagram, like any other social media site, has demographics, so make sure it’s a suitable fit for your company first.
That said, I believe Instagram has a lot of promise for most authors, and if you’re truly stuck for ideas, email me and we can discuss.
Your Instagram content, like the rest of your book marketing activities, should be guided by who your target audience is.
What interests them, how do they communicate online, and what requirements can you meet?
Remember that needs are also emotional, which is why memes are so popular on social media.
2. Talk about your personal experiences
It’s easy to relate to other people’s experiences.
Your book promotion activities should also aim to make you more personable and approachable.
Make it a habit to take out your phone or camera and document more of your experiences, and make sure to turn those images into content that gives followers more insight into who you are as a person because if that intrigues them, you’ll start attracting long-term fans who will buy every book you publish.
By becoming someone they can connect to, you may earn their allegiance.
3. Provide original content
It’s difficult to stand apart in a world when over 4,000 novels are released every day.
However, you are the only one who can utilize the one book promotion method that no one else can.
It’s what gives your company its identity.
Sitting down and thinking out 10 things that set you apart from your competition is a great way to start.
Maybe it’s something to do with your characters, your plotting, your fresh take on an old subject, or the fact that you’ve lived a fascinating life and have some incredible stories to tell that have nothing to do with the genre you write in.
Turn anything you can think of for those ten items into content inspiration.
How are you going to transform those ten (or more) items into pictures or visuals?
Once you’ve figured it out, you’ll have brand-building material on your hands.
4. Be relevant
The more relevant the content, the more interaction it will receive, which will lead to additional followers.
As much as feasible, your book promotion activities should try to connect to culturally significant events and popular subjects or interests.
This may appear intimidating, but I guarantee you that if you approach your book marketing in this manner, you will build an atmosphere that will promote your book long after you are no longer able to release future books.
5. Tell a story
Finding a topic or series to focus on is one of my favorite things to do since it makes generating content so much easier.
It also demonstrates your consistency and offers your followers something to anticipate; it’s yet another method to keep them coming back for more.
If you’re writing fiction, you could want to do a series of character introductions or mic drop-worthy statements.
If you’re writing nonfiction, a series of advice on a single topic is a no-brainer.
6. Place a high value on promotional content
The first thing to consider is how to capture and hold your target audience’s attention, which is difficult to achieve with half-baked material.
As a result, the first thing you should think about is publishing new material on a daily basis.
As a writer, what better way to accomplish that than to provide promotional content relating to your work?
However, you must bear in mind that the material in question must be relevant to your marketing objectives.
You should keep in mind, however, that promotional content for books is not the same as other Instagram posts.
There aren’t many graphics to choose from other than the book cover.
So the best thing to do there is to develop your own author persona on Instagram and market both your book and it.
7. Make use of paid advertisements and analytics
Using Instagram to create sponsored advertising has proved to be a highly successful way to reach the correct audience for your content.
These advertisements significantly improve the likelihood of consumers purchasing your book.
Considering that thousands of people watch tales on a regular basis, paying for advertising on Instagram stories is the ideal option.
Analytics tools are useful for keeping track of progress and activity, as well as determining what factors impact your sales.
They can also provide you other helpful information, such as the ideal time to submit material and how frequently you should do so.
You’ll be able to better organize your material and post the schedule as a result of this.
8. Hold a contest or a giveaway
However, as the saying goes, you don’t always have to pay money to make money.
While advertisements are effective and guarantee results, there are alternative, less expensive ways to earn money.
You might, for example, organize a contest or a gift.
Remember those postings where you had to tag a friend and follow an account in order to receive a prize?
This also works in the same way. Taking a nice image with a pet and tagging your account, for example, maybe part of your challenge’s requirements.
Then, as part of your offer, you may give away a handful of your books to randomly selected Instagram followers.
The above-mentioned tip has been shown to be 100 percent effective.
9. Develop a marketing strategy that is appropriate for your business
It’s critical that you employ a variety of marketing techniques to assist people to learn about your book quickly.
To assist you to reach your goals in spreading the news about your book, you might wish to contact a book marketing agency.
Furthermore, you have the freedom to select from a wide range of book marketing services based on your objectives and expectations.
10. Include a few teaser quotes
A captivating line is nearly always enough to pique a reader’s interest.
This is where this step comes into action.
It will take some thinking, but it will be worthwhile.
First, come up with a list of the finest and most intriguing quotations from your book and brainstorm them.
Then, to go along with it, come up with a hooking image, and you’ve got yourself the perfect bait.
After all, isn’t it true that people enjoy great pictures, which is why they’re on Instagram?
So, enticing readers with a few memorable quotations combined with stunning pictures will get a lot of attention!
11. Include user-generated content in your Instagram Stories
People are more likely to trust something after reading favorable evaluations from other users.
You may use hashtags and invite readers to post photographs of the product with the hashtags.
Then, using reviews and photos, build a highlight.
Once you’ve completed it, look for comparable posts to highlight in your Instagram story.
Remember that in order to gain your readers’ devotion, you must acknowledge them and give them credit.
12. Tell them Your Characters
Allow them to get to know the characters in your book to entice them to buy it.
Post brief chapter openers if you’re writing nonfiction.
Post similar posts, for example, every Sunday to make such a practice more distinctive and personalized.
Your fans will surely return to your page to read and share this content with their friends.
Use a professional essay writing service if you don’t know how to develop an engaging character or topic description.
Expert writers are available to assist you with the creation and delivery of high-quality material that meets your specifications.
13. Take a Photo in a Well-Lit Environment
Now is your chance to put your photography talents to the test.
The vibrations of your book should not be harmed by the environment around your Instagram photos.
Natural and light hues, as well as dark colors that create a mysterious mood, can be used with a neutral backdrop.
It’s entirely up to you and your personal tastes.
Poorly shot photos hardly entice readers to read the content, do they?
Remember that the image is what draws people’s attention, so make the most of it!
14. Make use of Instagram’s Live Streaming feature
When you can chat to your favorite author and see what they’re up to, it’s difficult to stay distant.
That is one of the benefits of using Instagram’s live broadcasting feature.
Not only will you be able to get to know your readers, but they will also have the opportunity to ask you questions.
Seeing you in person will allow them to better understand your personality and recognize your talents.
Streaming is also a wonderful way to introduce oneself and break down boundaries in your contact with your audience.
You can surely generate greater interest in your book while speaking to the audience!
15. Improve the bio section of your profile
Instagram users frequently go to a profile’s bio to learn more about the account they’re looking at.
Leaving the description section blank is a major blunder that will hinder you from reaching your intended audience.
So, in order for people to rapidly obtain a broad image of you as a writer, consider outlining the facts about yourself in the form of clever bullet points.
You may also provide a link to your book’s website or other related sites for people to browse.
Users will be able to quickly access the website and make a purchase whenever they want if you include a link.
This will, of course, be quite useful.
16. Don’t Undervalue the Importance of Hashtags
While SEO professionals use keywords to reach their target demographic, Instagram users utilize hashtags.
While hashtags might aid in the promotion of your book on Instagram, there is one thing you should always remember.
Don’t overuse hashtags, especially ones that aren’t relevant.
Posting a booking photo with the hashtags #spring or #friends, for example, would be strange and misleading.
So, attempt to figure out which hashtags are most relevant and utilize them to attract more readers.
17. Make Contact With Other Writers
Last but not least, don’t be afraid to follow writers that write in similar genres to you.
Participate in the campaigns of other authors and develop a relationship with them.
This will quickly introduce you to new people and allow you to learn about their major promotional methods.
Using a service like Kicksta, which can help you improve your author following, is one approach to locate other writers and profiles that are similar to yours.
If such authors are more well-known and knowledgeable than you, you will gain an understanding of the target audience’s preferences if you follow them.
The best part is that you’ll be able to explore the marketplace!
You’ll also have no trouble deciding what to do with your promotional methods in the future.
Conclusion
In the larger scheme of things, Instagram has shocked us all with how resourceful and strong it is.
It appears that one of the numerous advantages it has to offer is its usage as a promotional tool.
It’s only right that we get the most out of such a versatile instrument. From marketing efforts to book promotions, analytics, and more, there’s something for everyone.
Consider all of the ways it may assist you in increasing sales and spreading the word about your book.
