After creating your app, the next challenge will be the promotion of the app, and sometimes, you may not have all the funds needed to push your apps out there. This is where you need to learn how to promote apps on social media.
As we know, the world has become a global space in its entirety. There’s hardly anything that can’t be done via social media or the internet. Globalization has taken over the traditional method and ways of life.
It now controls an integral part of our existence and mannerism. However, in as much as the internet has taken over the world, it has also been a positive extreme influence on businesses, ensuring that they thrive, irrespective of the challenges they may be faced with.
It is also a great way to market and promote your businesses, especially those who have painstakingly created theirs from scratch. So, do you have a mobile app that you have created that is ready for launch but still don’t know how to go about promoting it?
You see poor marketing and promoting skills kill businesses before they even get the chance to take their first breath. In order to avoid this tragedy from striking your app, you need to give it a badass promotion.
For that, you are in luck because I will be showing you how to promote your app on social media platforms in 5 sure ways. This is something you do not want to miss out on, so keep reading as I share all the juicy details with you.
However, before you promote your apps on social media, you need to first set your goals. Now, setting timely goals helps you decide what social media strategy you should go with, it lets you know if your promotion strategy is working or not, and also, it keeps you in check. So, setting specific time goals is as important as promoting your apps on social media.
Pick the right platform
Most times, promoting your apps on social media can be a bit difficult if you are not on the right platform. The thing is most of the platforms are really good and they can give you the right amount of downloads that you need that is if they are your target audience. So the first thing to think about when picking your platform is your audience.
Who do you want to download your applications?
What social media platform do you think you can find most of your audience?
Paid advertising
One of the most effective ways of making use of social media to promote your app is through paid social media advertising. Now, almost all social media platforms have a paid advertisement plan, so you would need to opt for the option that would help attract your targeted audience. Before going into paid advertising, here are a few things you might need to consider first:
- Target audience
- Budget
- Reach etc.
Paid advertising is popular amongst app developers and these are the most common ones below:
Google ads
Just in case you aren’t aware, Google rules the advertisement world. They offer paid advertisements and these ads appear in search results on their official website.
When Google Ads are set up, there is every possibility that those ads will appear on various platforms, letting your product reach thousands to millions of people at a go.
YouTube ad
One advantage of YouTube is that it seems to have replaced the traditional advertising media outlets. One advantage of setting up a paid ad on YouTube is that it is similar to setting up an ad on other social media platforms. Only that the difference between YouTube ads and other social media platforms ad is that it is a mainstream media platform.
Facebook ad
This is one of the most popular forms of promoting apps on social media. One of its advantages is its ability to reach a wide range of audiences. Facebook allows you to streamline your advert reach to people by age, interests, behavior, and location.
Instagram ad
Making an ad on Instagram is the same as making an ad on Facebook, so both of their advertisement rules are similar. You can’t place an ad on Instagram if you do not have a Facebook account.
Creating content on social media
Creating content on social media is the way to go if you want to promote your apps on social media. However, for this to be effective, you would need to understand the various social media platform and how they operate. We will take a close look at how some of the popular ones operate.
Facebook allows its users to create content on the social media platform in four ways – Link, photos, videos, and text updates.
This is actually cool for your usage if you want to use Facebook as a medium to promote apps on social media app, you could try all methods and see which gives you the most traffic.
The essence of doing this is to appeal to different sets of audiences. Also, when sharing your content on Facebook, ensure that you make use of captivating headlines or titles.
To Promote apps on social media, all you should care about is the number of people who can download the app on the chosen social media platform and this is one thing that Instagram can do for you – give you numbers.
To promote your app on Instagram, you need to switch your account from a personal account to a business account. After which you need to create a unique hashtag for your business.
Creating hashtags for your business is to enables you to reach your target audience.
You might wonder why we have WhatsApp on our list of social media platforms to promote your app on.
WhatsApp may be a platform that deals mainly with people that you know in your circle, however, is top on the list of social media platforms that bring the numbers.
The powers of this social media platform lie in the simplicity of its communication tool.
Getting your audience to eat from your palms on the Twitter platform is quite tricky.
First, this social media platform has been able to build a community niche for itself from its users. So, getting your audience from this community can be tricky but easy peasy if you know how to maneuver your way.
On Twitter, you could create themed content for your audience and also make use of the Twitter polls to find out if you are going about your app promotions the right way.
Twitter polls let you know this by allowing you to ask questions to your audience and letting them give responses.
YouTube
Visuals make it easier for people with a short attention span to get informed. And most adults in the world today have had their attention span shortened due to life’s challenges.
This is why YouTube is in the picture. With YouTube, you get to upload your videos and then make use of text in the description.
Creating content for YouTube is tough because you have to create a video that gets to your audience. The length and niche of the video are important.
TikTok
I like to refer to this social media platform as mini YouTube. The platform deals basically with videos and these videos last a few seconds.
In just a few months, TikTok has gathered millions of users, and competition on the app is slowly growing tight.
Although, promoting apps on TikTok may not work for all apps, but you should carry out your research to find out if your target audience is on the social media platform.
Social media influencing
Social media influencing is one great way to promote your ads and this is because they are people who have built the trust of their followers over time. Getting them on your side is being strategic.
For the promotion of your app, get them a beta version of the app, let them try it out, and show it to their followers prior to your launch.
Also, if you don’t give money to promote the apps, you could reach out to the influencers and strike a deal with them. Social media influencing is one of your best shots for app promotion.
Incentives
Offering incentives on social media is one way to catch the attention of your audience. Most people would not want to try new things except they are given a reward for doing so, or they get to try it without paying.
So, to catch your audience’s attention, you need to offer incentives such as discounted rates, gift cards, vouchers and other juicy rewards for making use of your application.
You could place a reward asking persons to refer a certain number of persons to download your application and then register to be able to access their rewards.
You could also give rewards to persons who register on your applications as well as those who referred them. This will get you the attention you desire from your audience.
Conclusion
Promoting your apps on social media will get you massive coverage as most social media platforms record over a hundred million people active on their platforms.
Slowly, social media is becoming the next big thing and everyone is on social media. A couple of years ago, many persons didn’t think that social media is the way to go when it comes to putting your work out there.
A couple of years down the line, the algorithms on social media have become stricter because there’s so much competition there. So, to promote your applications, you know that you need to be on social media.
You can leverage social media with mindblowing strategies for the promotion and growth of your applications and you’d be certain of getting massive results.
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