In this article, I will be showing you how to promote ClickBank products on Facebook.
Today, commerce has taken a totally different shape.
Unlike early commerce, one interesting thing about modern-day commerce is the enabling environment we have in marketing our goods and services.
This is many thanks to the inventors of the internet.
The invention of the internet has greatly improved commerce through the avenues it provides for e-commerce.
Avenues like e-commerce platforms, and even various global internet retailers and affiliate marketplace.
All of these facilitate marketing online, and thereby promote commerce, specifically e-commerce.
Among them is the renowned ClickBank — an internet retailer and affiliate network, which is the fore of this tutorial.
ClickBank was founded in 1998 by Tim and Eileen Barber as a subsidiary company under Keynetics Inc.
Today, ClickBank is a marketplace for digital content creators and affiliates.
Think of ClickBank as a big virtual house where thousands of vendors home their products affiliates.
When they step into this virtual house, they select products of their choice and then promote those products.
Simply put, ClickBank is the middleman between product vendors and affiliates.
That said, to the vendor ClickBank is an e-commerce site, while to an affiliate ClickBank is a marketplace.
Click bank houses both physical and digital products, but, their products are mainly digital.
These products are into categories and subcategories. They include ebooks, DVDs, and software amongst others.
Signing Up for a ClickBank Account
As a digital content creator (vendor), all you need to do is to sign up on the ClickBank platform.
During this, you set up your products on their system, and ClickBank will then list your products to thousands of affiliates.
As an affiliate, you can also create an affiliate account on their system.
In the process, you select your niche (your product category), and then you will get a unique affiliate link.
Through this link, you drive people to the vendors’ sales page.
This is so that when a visitor buys a product through your link, you earn an affiliate commission.
The vendors’ target is to make sales, while the affiliate is to make people buy through that link.
Both the vendor and affiliate are on a quest to make a profit. ClickBank pays both respectively.
However, in this discussion, I’ll be focusing more attention on the affiliate.
And particularly, how the affiliate can promote ClickBank products on Facebook.
The first question is actually,
Why ClickBank?
ClickBank is the utmost marketplace for experienced affiliates for a couple of reasons.
Some of these reasons include the high commission they offer.
- Commission in very attractive
Astonishing as this might sound, ClickBank products pay up to 70%+ commission.
Yes, you read that right! Say you sell a product worth $100, you earn $70.
This is not unrealistic, it is real. They pay this high, due to the nature of some of these products, especially the digital products that need no reproduction or shipping costs.
This is in contrast to the high cost of delivery that physical products attract.
- Payment Methods are easy
Another reason why ClickBank is a darling for affiliate marketers is because of their international friendly payment methods.
They pay using Payoneer, a digital wallet for online payments.
They also have a wide range of products in various categories and subcategories, so you don’t have to stick to one niche.
- Payments are Swift
What’s more? They also pay swiftly.
Furthermore, it’s not impossible to see people making a three-figure sum daily on click bank.
The typical sale earns you $15-$150 in commission.
Let’s say the average is $20, this means you need just five sales a day to hit $100.
- They offer high rewards
My first candid recommendation in this discussion to my readers who are newbies in affiliate marketing is that click bank is a must-use marketplace for you.
Additionally, if you are looking for real examples of affiliates who are making good sales on ClickBank, Here’s a video I made on How I made over $40,000 on Clickbank in less than a month.
I explained extensively how I was able to make $40,000+ with completely free traffic in less than a month.
Indeed Click bank is the affiliate network where I have made the most money online.
But, you need to know that there are factors involved which every affiliate must get right in order to start generating a high income from click bank products.
What do I mean by that?
As easy as it might sound to “just select a product or products and start making sales,” it really takes a deal of effort, and good marketing strategies to do this.
Concepts of Affiliates
There are three major concepts, so to speak, that every affiliate needs to get right.
These concepts are;
1.The product
2.The sales funnel
3.Traffic
These three concepts are extremely important for an affiliates’ success.
As an affiliate, you should have a keen understanding of these concepts.
You need to know how to utilize each one of them in order to drive people to the vendors’ sales page.
You can think of these concepts as key steps.
Missing one step might hamper your chances of succeeding as an affiliate, as all of these steps are interconnected.
In this discussion, I will explain succinctly two of the steps and then get to the basis of this article from the third step.
The Product
The first step, which is the product or the offer in this context, would represent the ClickBanks’ product you will be promoting.
People often select a niche (product category) that they are familiar with.
I will advise you to go with products you are interested in and have a good capability to sell.
The Sales Funnel
The next step is the sales funnel.
This represents the journey or pathway your visitors take in making a purchase from the vendors’ sales page.
It is simply referred to as the “route.” There are various funnels affiliates use.
A well-known one is the direct linking, also known as lazy man’s route.
As the name implies, it involves sending visitors directly to the vendors’ sales page.
This route is not very reliable because most visitors need to be overly triggered before sending them to the vendors’ sales page.
There are also other funnels used by affiliates such as; the lander offer, the lander-opt-in offer, and a few others.
Traffic
This is is the final and crucial step. It involves how you sell.
There are well-known traffic sources used by affiliates in driving people to their offer.
Traffic sources like SEO, PPC, and Organic Social Media are part of this.
I will be covering using social media, particularly on using the social media giant, Facebook, to drive traffic.
So, as a ClickBank affiliate, how do you promote your products on Facebook?
Facebook with its billions of users accessing their platform constantly, has been a great source of traffic for affiliates.
The old trick is simple:
Create a Facebook page, attract people to your page, and then start publishing content on your page.
However, this practice seems to be no longer reliable because Facebook, for some reason, has declined its page organic reach.
So, how can you still utilize Facebook to sell your ClickBank products?
You are not allowed to post your affiliate links on Facebook posts or ads.
Also, the practice of cloaking bit.ly won’t work as Facebook has tagged all links from the site as “Abusive.”
There’s one proven way to use Click bank and Facebook.
This way somewhat appeals to the lander offer funnel. Remember, I said these steps are all interconnected.
That is by creating a piece of content that you own.
For instance, say a blog post or a landing page, then promote your products on the platform.
How to Promote ClickBank Products on Facebook
The sure way to promoting your Click bank products on Facebook is by:
1.Building a Community
Building a community on Facebook typically involves creating a Facebook page or group built around your niche.
First, you should have a definite understanding of your group. This answers the questions:
What is my purpose for setting up this group? Should I build a Facebook group or a Facebook business page?
As an affiliate, these questions should be well thought out before building a community on Facebook.
As regards answering the question on the purpose for your Facebook community, see it this way.
Yes. You are an affiliate looking to promote your click bank products via Facebook.
But, you should not forget that you are trying to build a community and for a community to exist you need people.
Therefore, aside from your primary objective of driving sales, your purpose of building a community on Facebook should also be on placing members at the center of your movement.
Furthermore, on answering the second question, remember this.
Before building a Facebook community, it is important to know that a Facebook group is strikingly different from a Facebook business page.
A Facebook group provides you with the option to set privacy settings that allow only members to see posts and comments.
On the other hand, a Facebook business page is basically advertising-centered.
This means that anyone can view posts and comments, and also make comments.
2. Attract Organic Engagements, Likes, and Follows by posting value-based Contents on your Page or Group:
This is readily achievable by publishing value-based content on your Facebook page or group.
This appeals to competitor analysis.
You should look at what fellow affiliates, who are also seeking to drive traffic on Facebook, are doing.
Then, you offer something better and unique than theirs.
People want value, so do not just go about pitching your products to them.
Create an educational avenue for your audience who are seeking to get their feet into the world of affiliate marketing.
Create online training for them. Also, educate them on the few strategies you know about succeeding as an affiliate.
Give them hints on driving sales. You must not necessarily have to be an affiliate guru to do this.
Just offer them the little knowledge and skills you have in affiliate marketing.
Share your experiences as well with like-minded individuals.
This is how you create an affiliate movement and that’s how you create engagements.
That is how you increase your likes and follows.
3. Make Use of Facebook Ads to Promote Your Group
After building your Facebook community, and adding value-based content to your page or group, another crucial step to take is to bring visibility.
How can you get this virtual community to people? This is where Facebook Ads come in handy.
The social media giant is not only a digital space with over a billion users.
Facebook also provides its users the opportunity to promote their goods and services to their large audience.
This is an exciting opportunity for an affiliate to tap from.
As an affiliate seeking to promote your click bank products on Facebook, in order to make your Facebook community visible make use of Facebook Ads.
Facebook Ads help to promote your group and bring in your targeted audience to your community.
4. Build a Healthy Relationship with Your Followers
This is very crucial.
Although the primary reason for your Facebook page is to increase your traffic, building and maintaining a healthy relationship with your followers should be at the front and center of your affiliate movement.
Remember, it is a community. So, learn, share and connect with each other.
Offer a series of online training, share information, and also create opportunities for them to share their information as well.
Use the 80/20 rule. That is 80 percent informative content and 20 percent sales-driven content.
Do not try to show up to your community like you are this “perfect affiliate.”
Build intimacy and confidence with your audience.
Affiliate Marketing Truths to Remember
Never forget that it will take patience and consistency to become a better affiliate.
No one becomes an expert overnight, it is overtime. Just keep doing what you are doing.
There are some days or months you may get little or nothing. Other times might be too good.
The fact that someone visits the vendor’s site through your link doesn’t mean they will buy.
This means that the number of clicks on your link doesn’t guarantee large sales.
However, the more people go through you in order the purchase or even look at a product, it means you’re doing well.
