It is not news that YouTube is the world’s biggest video-sharing app and the second-largest Search Engine after Google.
YouTube allows its users to share their videos on other social media platforms. A very good example of this is Facebook.
Here I want to show you how to promote your Youtube videos on Facebook.
Facebook help’s YouTube channel owners to promote their channel by them simply creating a Facebook page for their business for free.
There are just a few number of steps to be followed to create an effective branded Facebook page for your business.
The awesome thing about Facebook is that, it allows you to customize the look of your page, include customized banner art, and your company logo.
It allows you to link up your Facebook page with your YouTube channel, and also create an online community.
This is where you can informally interact with your followers in a moderate conversation based around your YouTube channel and videos.
Additionally, you can use paid Facebook advertising to attract followers to your page.
At the same time, promoting your youtube channel content, thus rapidly building your followers and viewers.
Forty percent of the people who watch your videos on Facebook, share these video links with their online friends if the video is worthwhile.
It would be easy for you to promote your YouTube channel and its content on your Facebook page by providing a link that leads to your YouTube channel.
Alternately, you can embed your newest YouTube videos on your Facebook page so they can be watched on Facebook.
1. Set Up Facebook Page to Promote your YouTube Videos
It is very important to use a paid Facebook advertising to attract new viewers to your YouTube channel or to a specific video, and simultaneously boost up your following on Facebook.
Your Facebook page will allow you to interact with your audience using text, graphics, photos, videos, audios, and other multimedia content.
The operation of a business-oriented Facebook page is also like that of a personal Facebook page, but with a little more additional options and features.
There is even an official Facebook App called Facebook page manager.
Facebook Manager is an App that can be used to manage your company’s Facebook page from anywhere in the world.
You can have access to your Facebook Manager App using an internet-connected smartphone or tablet.
Also, from a personal computer, you can set up and manage your company’s Facebook page using any web browser and by visiting the Facebook site.
You can use a Facebook page to showcase your videos, interact with existing followers.
Facebook pages are useful as a soft sell and promotional tool to attract new followers and share information.
Promoting sales and building followers’ loyalty around your YouTube channel can be aided through your Facebook page.
The best way to use Facebook is to focus on building an interactive.
This is as opposed to just posting messages and content that your followers simply read or watch.
However, before establishing a Facebook page for your YouTube channel, visit the pages of other businesses.
The purpose of this is to let you see how each one of them has formatted its page, and find out what the page is primarily being used for.
With this, you can determine how other companies are interacting with their Facebook page followers and visitors.
Learn what is possible, then just as you did for your YouTube channel, device a specific plan for how you will use your Facebook page.
Develop an overall set of goals for the page and plan for how you will achieve those objectives.
Make sure that your Facebook page is branded in a way that is consistent with your YouTube channel.
Be sure sure to include your company’s contact information prominently.
As soon as the page is established, cross-promote your Facebook page with your website.
Do the same for your YouTube channel, Twitter feed, Instagram feed, and other social media accounts.
Some content should overlap, and provide at least some unique content on each platform.
By doing this you are giving visitors a reason to follow your business on multiple social media services.
2. Promote Youtube Videos on Facebook Using Sneak Peek Videos
Another easy and free way to get people to watch your video and then head to your YouTube channel is to create custom promos.
These custom promo videos are also called a sneak peek video.
This is the exact same process used by movie studios and TV networks.
In this case, you can make promos using free software tools.
To promote your YouTube videos on Facebook using custom promos, ideally, you will want to make a video status update on Facebook.
You can upload your entire video to Facebook.
But then, if you do that, why will anyone want to head over to your YouTube channel to watch more of your videos?
To solve this problem, you need to make a custom promo 30-60 seconds teaser video that promotes your actual full video.
Making a custom promo is not only easy but also free.
There are two free software tools that can be used to create a custom promo videos.
However, before that, I know you must have one or two thoughts going on in your mind. First:
Why is a Promo Video necessary or Why do you even need to make one?
- Promo videos add a sneak peek and build curiosity
It is an easy way to show a sample of the video without giving it all away.
It is great for building up hype around your video and getting folks curious.
- Promo video allows people to self-select what they want to watch
Only those people that are interested in the subject of your promo video will click to watch the full video on your YouTube channel.
This means that you will get a higher amount of audience that will choose to watch your video.
- Promo videos increase your engagement and watch time
This is because all those people who are interested are watching.
And so, they are likely to want to watch more, and they are also likely to engage via share, comments, and likes on your video.
Now the second question would be:
How do I make promo videos very fast free and easy?
Now, there is two fast, free and easy-to-use software that will help you create simple promo videos.
- Use Tube2Gram
You do not need to download any fancy software, app, or plugin to use this tool.
All you need to do is just go to the URL tube2Gram.com and input your video URL.
Then use the orange sliders or timestamps to “slice” a chuck of video to be used as a promo.
The beauty of this site is that you can use it on a desktop computer, IOS, mobile, and android.
When you promote this on your Facebook page, profile or group, you should upload it as a video post with content, and then add to the watch.
- Use Adobe Spark
Adobe spark allows you to make a lot of custom videos with text, images, photos, videos, music, and transitions.
Your promos will definitely look and sound awesome!
You will be able to do a lot such as edit each slide, import video clips, overlay text on images, and put the whole promo together in minutes.
To promote your video on Facebook all you have to do is just upload your promo as a video post and link it to your full video.
You can also use these tools to create promo videos for Instagram and Twitter as well, using the exact same method.
3. Do not open a Facebook Page and abandon it
Make sure you post videos regularly.
Also, interact with your followers and visitors so they would share your video with their friends.
When you are creating a video make sure you create something worth watching.
Because, to attract more audience and followers to watch your video, the video must be attractive.
If, for example, you want to post a video about a new video game coming up, you should probably have to mention some things in the description.
Things such as the game’s title and some extra keywords like “new video game”, or even the company that is releasing it.
4. Share your YouTube Video Directly on Facebook to Promote it
Looking at your Facebook feed, you will immediately see tons of different content, photos, status updates articles, and of course videos.
With over 2.6 billion active users, Facebook might sound too old school for younger generations.
However, Facebook, to date still remains the king in terms of capacity.
The very first thing you want to do is to simply post your Video on Facebook.
Just use the share button under your video, and hit ” post on Facebook” and you will be good to go.
Also do not forget to tell your viewers to share it on their profiles.
But if you want to up and promote your YouTube videos on Facebook like a true professional, there are some proven tactics to do it.
Other Techniques on How to Promote Youtube Videos on Facebook
- The rule of thumb suggests that people who search for stuff on search engines on YouTube want a solution to a problem or information about something that is been on their mind.
- On the other hand, social media users appreciate the unexpected. If your sneak peek is crafted in the right way it can build good anticipation.
- Post a photo of an exciting project or a short version of a video of yours, add a link to it, and see the views coming in.
- Become part of a community. There are currently 620 million Facebook groups. So, you are sure that one of them must be related to your niche.
- Find Facebook groups where people share their various opinions, tips, and ideas on the things that you talk about on your channel.
- Post your videos but always be careful so as not to appear ‘spammy’ in the sight of your viewers.
This will turn group members off and might even cause the group admin to block you.
- Create a Facebook page if you already have a YouTube channel.
Chances are that you already have a Facebook page to promote your YouTube channel and videos.
If you are entirely new to this, then all you have to do is go to Facebook business and create your very own page, as I have mentioned before.
This is your crib now, and you can share updates, new videos and chat with your fans for a more interactive approach.
Summarily,
There are several articles on how to promote your YouTube videos or channel on Facebook.
However, there are a few reasons you might be still looking.
It is probably because all the information out there is either too advanced or it usually involves spending hundreds of dollars on ad revenue.
But, I can tell you that, by following the tips I prescribed above, you will be able to promote your YouTube videos on Facebook absolutely for free.
Bear it in mind that just about everything published on a Facebook page, and within the profile that is associated with a Facebook page becomes searchable.
Also, if someone does a Facebook or Google search about your channel or YouTube videos,
It is possible that they could easily come across negative posts that have been published on your Facebook page if no one is moderating the contents.
So, that is why it is absolutely very important for you to not neglect or abandon your followers and visitors.
This is so that they will not have the impression that you don’t care about them or your content.
Consequently, that could quickly lead to misinformation or negative information being published about your content.
People visiting the page will potentially post information that may or may not be true or correct.
If this happens, there will not be anyone to correct such information if you neglect your page, or if you are not always interacting with your followers or moderating what is being said in the public forum.
