In this article, I will be sharing a step-by-step guide in six simple techniques with you, on how to rank YouTube videos fast.
It will be necessary to optimize your YouTube channel for both Google and YouTube this year if you want your channel to rank highly in Google in the future.
Before we go into the hacks, letās speak about anything that comes to mind. There are three approaches to creating video content.
However, if you donāt want to be a full-fledged YouTuber, you can concentrate exclusively on the first of these three methods, which is preferred (keywords).
1. Keywords and phrases
Keywords will help you rank higher on search engines like Google and YouTube, allowing your videos to be discovered through online searches.
Attempting to rank for a phrase with really low traffic is a mistake that I see a lot of people do.
I recommend selecting keywords with a monthly search volume of at least 1000 searches to maximize your profits.
The monthly search volume I aim for is between 10,000 and 50,000 searches.
TubeBuddy, for example, is a keyword research tool that is specifically designed for YouTube.
The more complex tools for YouTube keyword research such as Ahrefs or SEMrush are available, but these programs are quite pricey if you intend to use them solely for YouTube keyword research.
Bonus Tip: Concentrate your whole channelās content around a single set of subjects/keywords and create many pieces of content for each of those topics.
I recommend that each channel contains no more than 8 to 10 individuals total, divided into two groups.
To do this, create a Playlist for each of your topics/keywords and fill it with the videos that are required.
2. Content that is similar to one another
You can appear in YouTubeās āRecommendedā section next to specific videos by creating videos on the same topic, around the same length, verbally expressing selected keywords in the video (which the related video also used), and using the same/similar tags (more on this below).
This can be accomplished by researching well-known videos from a similar producer in your niche and then creating a video in your own style that is similar to the original.
In case you were wondering, thereās nothing wrong with it; itās just regular operating practice at this point. It is unlikely that the other author will be offended if you do not overtly copy his or her video.
3. The Present Situation
You may find information on whatās trending around a certain topic using Google Trends, which is a free service provided by the search engine giant.
Examples include āhow to make a face maskā and āhow to make hand sanitizer,ā which I discovered when I searched āhow to YouTubeā (as you can probably tell, Iām writing this post-covid).
As a result, if you create a video on this now, it will almost certainly garner a large number of views (as long as you continue to follow the rest of the advice in this post).
Combining āTrendsā with āSimilar Contentā virtually guarantees that your video will appear on YouTube and, most likely, Google for the search term in question.
Your view time may increase and you will earn a large number of subscribers if your video is good and people watch it all the way through.
Is it worthwhile to spend your time ranking YouTube videos?
For example, youāre sipping your morning coffee and checking your phone for notifications that have come overnight. You take a look at your YouTube analytics and notice that your most recent video has received 1000 views in the last week! Congratulations! Hell. Yeah.
Itās no surprise that youāve observed a boost in the number of leads.
These kinds of occurrences arenāt the result of random chance. YouTube is the second most popular search engine behind Google in terms of search traffic volume.
When you consider that Google searches include results from YouTube, you can see where Iām going. Letās get into the nitty-gritty of how to rank your YouTube videos rapidly.
1. What Should Your YouTube Videos Be Called?
Video names on YouTube can be as lengthy as 100 characters in length. Google, on the other hand, limits the length of the title to 70 characters or less.
Begin your title with the most significant information (including the keyword, if applicable).
Keywords are the most important component in determining where a YouTube video will appear in search results. When selecting keywords for your video, keep in mind the question youāre attempting to answer with it.
These are the terms that people will type into Google or YouTube to find information. Indicate a clear and precise advantage by providing an example. Directly in the title of your video, tell the viewer why they should watch your video.
What will be the ramifications of this on their lives? Check the rankings of your title suggestions on Google when youāre brainstorming ideas for them. To decide which questions will have the greatest possibility of rating YouTube videos, it is necessary to test several different ways.
Take a look at the results of your search and make a decision based on that. It is not the best choice if a certain variety already has several extremely effective videos. Attempt something new.
Keep in mind that YouTube videos are more likely to appear in Google searches for the following keywords: āHow Toā,Ā āReviewā,Ā āTutorialā,Ā āYear in the titleā
Keep in mind that YouTube videos are more likely to appear in Google searches for the following keywords: How to Rank Videos Quickly in 2020 is an example of this.
It is nearly probable that you will earn some Google search volume if you use these keywords in the title in a reasonable manner (given the content of your website).
2. Tags on YouTube
Tags aid in the ranking of YouTube videos within the YouTube platform. Keywords help you rank higher on Google, but tags help you rank higher in YouTube search results.
Sign up for TubeBuddy and enter in your keyword idea to find out which tag you should use. After that, select all of the tags that are associated with your term (these are often more than one word).
Donāt go crazy with your enthusiasm! Tags can be up to 500 characters in length, although I recommend keeping them under 400 characters. You donāt want to cause any confusion for the YouTube algorithm.
Make sure to concentrate your efforts on tags that are relevant to the keyword or keywords for which you are aiming to rank. Do not try to rank in more than one category at the same time.
The TubeBuddy Chrome Plugin can also be used to view the tags that have been applied to other peopleās videos. According to the earlier concept of producing āSimilar Content,ā this is a good fit.
3. YouTube Video Description
Each video must have a description added to it. If you want your YouTube videos to rank rapidly, make sure you follow the requirements for video descriptions listed below:
Step 1: Incorporate your keywords inside the first 25 words of your description to increase visibility (for example, in the first line) Repeat your keyword (in a natural manner) approximately 3-4 times.
As a bonus, I always recommend providing the following information in your document:
Step 2: A overview of yourself or your business ā This is important. Make no assumptions about whether or not people will come back to your profile. Tell them exactly what youāre all about right in the video description section.
Step 3: A call to action ā What is the purpose of your video? You want them to make a purchase, subscribe to your YouTube channel, or visit your website. Inform them of their responsibilities!
Donāt force them to go back to Google if they enjoyed the video and want to learn more.
Step 4: Other resources Provide them with materials that will assist them in answering any follow-up questions they may have. Provide a link to another video or a link to your website if you would want further information.
Step 5: Links to your social media profiles ā This is an optional feature. Congratulations, your video has converted them into ardent supporters of your work.
Inform them of where they can obtain more of your services at this time. You can almost guarantee that if they are on YouTube, they are also active on Facebook or Twitter.
Step 6: Hashtag ā Hashtags are now available on the YouTube video sharing platform. A blue clickable link will appear above your title if you include a Hashtag in your description.
If youāre looking for a keyword strategy, you must provide as much information as possible in the description of each video.
4. Thumbnail of the video on YouTube
By default, YouTube will create a thumbnail for your video for you to use. It may or may not be flattering, and it may or may not reflect your brand properly.
Regain control of your project by creating the ideal thumbnail for your video, complete with detailed and appealing text overlays.
This will not immediately help you rank your YouTube videos higher in the search results, but it will increase the possibility that people will click on your video when they see it in the list of results.
Your video will not remain at the top of the search results for long if no one watches it or clicks on the link. The following are some suggestions for creating a YouTube thumbnail:
Step 1: A large amount of text discussing the benefits of seeing the video
Step 2: The expression on your or someone elseās face when they are feeling emotional (happy, sad, chocked, etc)
Step 3: Sketch an outline around the thumbnail or inside the thumbnail to sketch an image outline.
On YouTube, I recommend simply Googling for your topic and looking at the thumbnails of videos that are currently ranking, then producing a nicer, brighter thumbnail for your video. Curiosity is the key to winning.
5. YouTube Caption File (optional)
Iāve long maintained that if you want your YouTube videos to rank, you must include a caption file with them. Having said that, I no longer think this to be the case.
If youāre unfamiliar with the term ācaption file,ā it is a file that matches the written content of what you say to a timestamp in real-time.
Rev will create a caption file from a video for a fee of $1 per minute. In the case of lengthy recordings, Otter.ai, an āAI-powered assistant,ā can be used to transcribe your video into text format.
You simply upload the completed file to YouTube after it has been completed. Iāve experimented with rating videos that donāt include a caption file and discovered that they can still rank well in Google. SEO specialists, on the other hand, continue to suggest the use of a caption file.
Because text-to-speech technology has improved to the point that Google can grasp what your video is about even without a transcript, I no longer believe that this is as important as it once was.
Although this is merely my opinion, if you want to be on the safe side, you should download the caption file.
6. Backlinks to YouTube videos
If your video receives backlinks from other websites or social media accounts, Google will consider your video to be relevant and worthwhile. Google will provide a higher ranking to YouTube videos that have a greater number of backlinks.
Post it on social media and leave a comment on related websites with the URL to assist others with their questions to boost the number of backlinks.
Not all of the links, on the other hand, are valuable. If you are linked to a dubious tabloid website, you are identified with a dodgy source. If you have an excessive number of these harmful links, your efforts to rank YouTube videos will be hampered.
In some cases, your video might be utilized as an āanswerā to queries on Quora or Reddit, among other places. Additionally, you may write a blog entry on the video by embedding it on your website (or even better, post that transcript as a blog post).
As a bonus, you should aim to generate as much traffic and engagement as possible after your videos have been released as quickly as feasible. You should send out marketing for the video as soon as the video is released, especially if you have an email list or a large following in another area of the internet.
Conclusion
Video communication is the most efficient method of communicating online. With the aid of these tips, you can build a YouTube library of excellent videos and increase their visibility on Google and YouTube search results.
Youāre only six hacks away from creating your own viral YouTube video, so get started right away. Make a name for yourself as an expert in your industry.