When it comes to social media, generally, it’s all about the numbers.
If you want to be famous, or you want your business to be known, numbers are quite key.
There are various social media platforms through which you can sell yourself or your business.
Alongside Twitter, Facebook, Likee, TikTok, and some others, two very popularly used ones —both privately and for business —are, WhatsApp and YouTube.
People don’t just believe what they hear, no matter how convincing you might be. They most likely will believe more what they see.
However, many may not want to see if they are not convinced about what they hear.
The point is that hearing and seeing are not just both important ingredients in growth, but works hand in hand, whether it’s personal or business growth.
From this perspective, we take a look at these two platforms, WhatsApp and YouTube.
Both are famed for providing each part mentioned above, and also thriving in it.
This is also why, today, I am going to show you how to use WhatsApp for YouTube growth.
No one would go to YouTube to effectively engage someone in a chat about a product.
Neither would you go to WhatsApp to give an elaborate and full recorded video to advertise your product.
So, you see what I’m saying.
One thing that you must know though is that when it comes to growth and marketing, more often than not, people tilt more towards what they see or have seen.
This is why, to see and know more about a product, personality, or service, you will find people on YouTube wanting to see the video.
As a business person, you’ll preferably advertise your business using visual media instead of audio or text.
At the same time, you also know that it is the talks that go on after the visuals are done that prove how well your product has been received.
Naturally, people chat or talk more, and so, how to use WhatsApp for YouTube growth is basically going through the mainstream to reach potential clients and customers.
Before I go into further details, let’s go through some stats. Remember, the numbers are very key.
Number of WhatsApp versus YouTube Users
As of 2020, on average, 78% of global internet users owned a WhatsApp and YouTube account on their devices combined — 2 billion WhatsApp users, and 2.3 billion YouTube users.
This highlights the point made earlier about the equal importance of both mediums of engagement when it has to do with the growth of a business, marketing, advertising, and so on.
As of the beginning of 2017, the number of YouTube users was about 1.4 billion while WhatsApp clocked 1.5 billion.
WhatsApp then added a new feature to their app, the WhatsApp status.
Suggestively, this was to reach out to more users by introducing a short 30-second visual.
The focus was more on individuals’ personal fun.
It is notable however that, since the introduction of the WhatsApp status in February 2017, Youtube views have had a steadily significant increase.
WhatsApp Business was then introduced not too long after this.
Here, we find one of the reasons that suggest to us how to use WhatsApp for YouTube growth.
How does YouTube Work?
YouTube is basically a platform on which users can watch and also share videos. It can be used directly through a web browser and also by downloading the App.
Users can decide to access it on their digital devices just to watch videos.
By simply typing in the keywords of the videos they are looking for, the search is done.
Visitors can also comment on videos they see; download to watch online; save to watch later by putting it in the library; copy the video links or share the video with others to watch.
YouTube users can also create a personal Youtube page so as to be able to share their own videos.
This can be for promoting a product, a service, or even a personality.
In doing this, you gather likes to your videos and subscribers to your channel.
When you have gotten up to 1000 subscribers to your YouTube channel, you will be able to make money from it.
If your video gets about 4000 clicks or views, you can also make money since you can join Google Adsense or YouTube Partner Program to get paid through ads.
We can see how much benefit any business desiring growth can get on YouTube.
Actually, getting people to come to view your videos to make money and increase business reach and expansion from it requires more than just having a YouTube account.
This is why we’re here to find out how to use WhatsApp for Youtube growth.
Let’s do a brief on WhatsApp.
How does WhatsApp work?
WhatsApp platform is primarily for communication through text, which is called chatting, to your friends, family, and acquaintances.
With several upgrades through the years, users can communicate by using recorded audio messages called voice notes, online voice calls, video calls, emojis, and gif images.
To improve user experience, WhatsApp allows conference calls both in video and audio.
Additionally, you can create a group for chat, adding up to 256 people; broadcast messaging in audio, video, and text; and also video, image, and text statuses.
Furthermore, everyone who is on your phone contact list automatically appears on your WhatsApp contact list.
Those whose numbers you don’t have, but they having yours, will also be able to reach you on your WhatsApp, and vice versa.
Through this channel and its innovative tools, users are able to reach everyone who has access to you via WhatsApp.
Clearly, this makes it not just a good App for bonding of family and friends, but also for business and commercial growth.
Unlike YouTube, your channel does not necessarily have to be searched out before you get information from anyone.
They can just simply and directly chat you up.
If anyone sees whatever you are advertising on your status or through any of the communication tools, they can easily chat you up and talks can move from there.
Let’s now, outline in clearer terms, how to use WhatsApp for YouTube growth.
How do I Grow my viewers, customers, and clients on YouTube through WhatsApp?
WhatsApp Business
WhatsApp created an alternative App similar to the original in performance, but, specific in the personnel it intends to use it.
Just as it is called, WhatsApp business is made for professionals, entrepreneurs, managers, artists, freelancers, and business owners in general.
WhatsApp Business, under its settings, is Business Tools. Here you can set up your personal and professional profile.
You can set up; your business name (depending on what you are intending to market and grow), professional description, and category (under which your business falls into
You can also add business address, working hours, email address, and websites (you can add a Youtube channel).
There is also space for users’ catalogs where you can add pictures of items or services you offer, their description, and a link (YouTube video or so).
Your phone number and catchphrase can be added also.
WhatsApp Business features are intentionally placed to help you grow your network and in this case your YouTube.
Additionally, the settings include Away Message, Greeting Message, and Quick replies. It also has a short link to invite clients to chat.
How do these help YouTube growth?
1. Description
Your business description should be as clear as possible and don’t forget to note that for more information visitors can link to your YouTube.
2. Website
Always enter your YouTube video link for customers or clients to go to when they check your business profile.
3. Catalog
This area provides you the space to put several images of your profession. Ensure that under each image the YouTube video link is provided.
4. Away Message
This is a message that automatically displays when you’re not readily available to attend to customers or clients.
As you enter the message and assumed reason for contact, make sure you include your YouTube video link such as, “You can check out our YouTube link for more information,” or “If you want to know more about this product, follow the link..,” “Don’t forget to visit our YouTube channel on…, make sure you like and hit the subscribe button,” and so on.
5. Greeting Message
Similar to the way that the Away Message automatically pops up, so also the Greeting Message. In this case, you are available and want WhatsApp to automatically greet in a particular way. You can set it up to greet and add something like, “Welcome…have you visited our YouTube channel? Visit… Make sure to like and subscribe.”
6. Quick Replies
You can set keyboard shortcuts for frequently sent messages. You can make your YouTube link a Quick reply during a conversation.
Regular WhatsApp (features also available in WhatsApp Business)
WhatsApp’s various features have been listed earlier, so let’s find out how to use them for YouTube growth.
1. One on One Chat
One-on-one communication may be old school, but has proven time and again to be the most effective at convincing or passing across a message.
While chatting always remind them to visit, like, and subscribe to your YouTube channel.
Family and friends should be the easiest to convince to do this since it doesn’t involve them exactly paying for anything. We know how that can be.
Their favor can increase your subscriptions, making more people interested in what you’re giving out. The numbers do interest people.
2. Group Chats
This is the ‘en vogue way of getting across to a large number of people at a time. All you have to do is create a WhatsApp Group and add as many people as you can.
Let’s everyone know the objective of the group and follow up consistently on the primary purpose of the group.
After any piece of information or explanation, drop your YouTube video link, always reminding them to like and subscribe to the channel.
Encourage the members of the group also to share the YouTube link directly with their own friends and also on their WhatsApp statuses. By doing this you will reach more people who will visit your YouTube channel.
3. Share your videos and YouTube link on your status and to WhatsApp Contacts
As a YouTuber, it is only natural that you have videos of what you do on your device.
Regularly and consistently share these clips or videos on your WhatsApp status for people to view and ask them to comment, like, and subscribe to your YouTube channel.
Also, share these videos on your WhatsApp group and individual on your contact list. Always ask permission from the individuals to whom you want to send these videos so as not to irk them. Make sure they give you the approval to do so.
Whenever you have done this, ask them if they watched it. Encourage them to do so and also subscribe to your channel.
4. Broadcast Messages
With broadcasts, you can create a pool of persons who might not want to be added to a WhatsApp group, with whom you can send messages at a time.
These messages can be an audio, video, or even text messages in which you can promote your YouTube channel.
5. Join Groups
Be part of WhatsApp groups that promote sub for sub. This means that in these groups, everyone is allowed to share and advertise what they do.
Consequently, the number of people you have in the group will subscribe to your channel, and in turn, you are to subscribe to theirs.
This is a form of mutual and collective growth in a number of subscribers, giving you a better chance to reach an assigned number of subscribers to monetize your YouTube and grow.
Ensuring WhatsApp to YouTube growth
To reason growth is experienced in any field is by the level of influence that has been generated, and the impact or impression made on the people or groups.
This is not done as a one-off. Some more inputs are involved in it. These include:
Consistency
You have to continue to share your YouTube link, broadcast messages, put up your video clips, engage people one on one and in groups.
This has to done regularly and on time. You have to set the days and time that you have decided to do this and stick to it.
If it is daily or weekly, it has to be defined. The days of the week should be specified or else random messaging in groups or to individuals could put them off especially if they are yet to take a position regarding your product or service.
Passion and Patience
Growth doesn’t happen overnight but over time. If you have strong belief, interest, and zeal about what you are marketing, then stick to it.
Obviously, some days will be better than others and that doesn’t always mean that your strategy is not working. Keep promoting on WhatsApp using all the innovative tools, and keep referring people to your YouTube channel.
Summary
In the age of social media, which includes WhatsApp and YouTube the numbers are connoted growth.
With the number of followers you have, it is automatically attributed to growth and influence. As they say, the numbers don’t lie; this is because it is there for all to see.
To grow the number of subscribers you have on your YouTube channel using WhatsApp follow through on these practices.
You can go over it again: How to use WhatsApp for YouTube growth.
