Native Content Advertising for CPA Marketing (a $1000/day guide)

Have you considered promoting CPA offers in places other than Facebook and Google?

In this guide, you’ll learn how to make money with native advertising by promoting CPA offers.

Don’t worry if you’re new to native advertising as I will literally take you by hand and walk you through the entire process.

What are native advertisements, exactly?

In a nutshell, native ads are sponsored posts that appear and feel like natural content on a website, rather than advertisements.

They’re often seen as suggested material on a web page (at the bottom of an article) or in social media feeds, and their main purpose isn’t to annoy readers.

You’ll know you’re dealing with paid content if you see “Sponsored Links by” or “Ads by.”

What are the benefits of native advertising?

Native advertising is ideal for reaching out to very particular demographics with a similar set of characteristics who explore their interests on specific websites or other online platforms.

The secret to success as an affiliate marketer is identifying a target audience, figuring out where they hang out online, and engaging them with personalized content tailored to them – and this is where native ads really shine.

You have a strong chance of not only having your content viewed by the people you want to attract but also engaging with them in the way they are most likely to react to if you create an ad that closely resembles the editorial style of the site that is hosting it.

This allows you to attract additional traffic that is beneficial not only in terms of volume but also in terms of the likelihood that a large portion of that traffic would be willing to purchase or explore what you have to offer.

Native Advertising Types

In 2013, the Interactive Advertising Bureau (IAB), the primary body responsible for establishing ad industry guidelines and conducting market analysis, released a study outlining six distinct types of native advertisements.

Native advertising, on the other hand, does not have a standard classification because its formats are continuously changing.

We’ve identified a few different forms of native advertising, which you can see below:

1. Content Recommendation Widget

Recommended content is still the most common native ad format.

The units you see below or next to posts on publisher websites are known as content recommendation widgets.

These units are unobtrusive and do not detract from the user experience provided by the editorial content recommendations.

Premium websites such as The Guardian, HuffPost, NBC News, CNN, Daily Telegraph, and others often use these suggestion widgets. Content discovery networks are often used by publishers to promote their content on their websites.

Content discovery platforms, such as Taboola or Outbrain, compare individual viewer profiles to the targeting options marketers set and configure widgets for each user to display the most appropriate content recommendations.

2. In-feed Native Ads

In-Feed Native Ads can be found on publisher content pages and news aggregators, as well as in social media news feeds like Facebook, Instagram, and Twitter.

3. Custom Content Units

Custom content advertisements may be created in collaboration between an advertiser and a publisher.

When an advertiser and publisher collaborate on custom units, the possibilities are endless.

Custom Content Units are ad examples that don’t quite fit into one of the Native Ad forms mentioned above.

Custom playlists, for example, are too platform-specific to merit their own category, but they must be seen as native advertising options by marketers.

4. Sponsored Blog Posts

Large and small media companies deliver sponsored content as a native opportunity through their blogging collaboration program.

Take a look at Forbes’ BrandVoice, for example.

These projects, which are published on a co-branded web page, are intended to appear as collective, ongoing thought leadership rather than one-time advertising spots.

With supporting blog posts, you can reach a new audience, write and present information in a way that they expect, take advantage of the publisher’s brand and confidence, and generate sales and publicity.

Simultaneously, you teach the readers without being intrusive.

5. Promoted Listings

Native promoted listings are advertisements that appear in search results on e-commerce websites.

The majority of the time, these will appear at the top of your search results, although this is not always the case.

6. Search Ads

These are usually located above or below the organic search results or in a favorable spot on the search results page, having been sold to advertisers to ensure optimum placement on the search engine page.

Except for the disclosure aspects, they normally look the same as the other results on the page.

PROS AND CONS OF NATIVE Ads

Let’s talk about the benefits and drawbacks of native advertising now that you know what it is, how it looks, and how it works.

PROs

• Better customer segmentation.
• It is less expensive.
• Customers who are ad blind are bypassed.
• Ad Blockers can be bypassed.
• It has the potential to improve the content if done correctly. 

CONs

• It can appear to visitors to be deceptive.
• Publishers face a backlash in terms of traffic figures.
• If native ads are done incorrectly, Google will penalize you.

Let me clarify something about Google penalties before we continue.

As you might be aware, Google is opposed to misleading and intrusive advertising.

Sponsored posts are also not permitted without proper markup.

This being said, publishers should be safe from a Google penalty regarding advertisements and sponsored posts if they follow the Google rules regarding sponsored content and the FTC guidelines (don’t overcharge the website with ads and clearly mark them).

Native Advertising Platforms: The Top 5

You can advertise your CPA offers on a variety of popular native ad networks.

When you’re looking to get your ads out there and generate leads for your CPA offers, this list of the 5 best native ad platforms will come in handy.

• Taboola

Taboola is the world’s most popular content discovery and native advertising site, with over 1.4 billion monthly unique users.

They recommend material from NBC News, Daily Mail, The Weather Channel, EuroSport, Yahoo! Japan, and other top websites around the world.

You can also completely monitor your campaigns on the platform, from setting your own targets to editing your campaign’s regular ad delivery once it’s live.

You can target your audience using Taboola by location, device, operating system, and connection type.

• Outbrain 

Another common content discovery platform is Outbrain, which displays link boxes on publisher websites.

Their suggested content can be found on CNN, Fox News, The Daily Telegraph, The Guardian, Mashable, and several other high-quality sites.

Outbrain’s ad approval team adheres to strict guidelines for advertisers (and publishers).

To meet all of the requirements and be authorized, your ad must be of high quality and well-crafted.

Outbrain recently revealed that it would merge with Taboola and take on a new name.

• MGID

MGID is the next native ad network that deserves your attention.

Advertisers can generate large volumes of diverse traffic by partnering with one of the company’s 31650+ publishers around the world.

Audiences in Europe, the United States, Asia-Pacific, Canada, and other countries see MGID advertising.

The platform also supports dynamic retargeting.

Although interest-based targeting isn’t a choice, MGID ensures that the advertisements are shown to the most appropriate viewers by asking advertisers to choose the category of each offer they endorse.

• Revcontent

Revcontent is often referred to as the fastest-growing native advertising website.

Both publishers and marketers must adhere to strict guidelines. With 250 billion+ suggestions per month, 97 percent of US households, and a 3.0% average CTR, you’ll have a lot of people to reach!

The vast majority of traffic created by Revcontent native ads comes from Tier 1 countries like the United States and the United Kingdom, thanks to their high-quality standards.

• AdNow

AdNow is the world’s fastest-growing ad network, with over 160,000 partners in 114 countries.

Adnow serves 6 billion views each month and displays advertisements to almost 1 billion unique visitors, according to their statistics.

The great thing about this network is that it is very user-friendly.

This native advertising network was founded in 2014 and is well-known for its native content advertisements!

They offer PPC and CPM, as well as their own advertising in the form of widgets, banners, and hybrid ads that are shown as part of the content!

How to make $1000/day promoting CPA offers using Native ads

1. Be Prepared to Spend

If you’re new to affiliate marketing, it’s important to understand that native advertising will almost certainly require a budget.

The bigger the platform on which you want your ads to appear, the more you’ll have to pay, potentially outbidding other affiliates.

This can often result in a lower ROI but higher overall earnings. However, in order to achieve a high level of volume, you must be comfortable with spending and changing your budget as required.

The verticals, offers, and countries you promote will all have an impact on how much money you’ll need to spend.

2. Choose the Most Appropriate Native Ad Network

You’ll need to choose which native ad network you’ll use as your traffic source if you want to make money by combining CPA offers and native ads.

These networks allow you to take CPA offers, create an ad that is put on a popular website, and have the ad direct traffic to the campaign.

3. Choose CPA Offers That Convert Through Native Ads.

When it comes to native ads, not every campaign can succeed.

This is partially due to the fact that not every product or service works well in the native format, and that the low-cost lead generation CPA offers will hold your ROI low.

Choose offers that include:

• Payouts range from moderate to high.
• A general appeal/audience goal
• Products/services that can be sold in a way that creates a sense of urgency

In addition, make sure you’re just promoting offers that allow native advertising to be used as a traffic source.

You can then break that down even further by ensuring that you encourage within specific niches.

Affiliates can promote the following niches by native advertising because they convert well: 

1. Health

Health and beauty products that can enhance a user’s health or appearance perform well on native.

This is due to the fact that they can elicit an emotional reaction.

You’ve almost certainly seen a native advertisement of a before and after image showing a person’s skin looking significantly younger in the “after picture.”

This is a standard strategy for marketing skincare products or anti-aging creams.

2. Gaming

These offers have the ability to efficiently exploit a user’s impulsive desires.

If they believe they are losing out on a new addictive game that everyone else is playing, they will try to rectify the situation as soon as possible.

3. Gambling/Lottery

These are successful because they cater to a wide range of people.

Everyone loves free money, and it’s simple to build advertisements around that concept.

4. Tech Products 

New tech gadgets, like gaming, will entice early adopters if marketed properly.

It’s a product that customers want ahead of others, and these offers usually pay out well.

5. Background Inquiries

This niche works well because you can promote it from a variety of perspectives.

You could target users who are starting a new relationship, hiring a new employee, or need a background check for themselves.

6. Create enticing ad copy

Effective copywriting is important in any form of advertisement, but it will be especially important in native ads because it will determine the effectiveness of your campaigns.

Users must be enticed by your picture captions.

With a picture, you want to pique their interest, then transform it into a full-fledged inferno once they read your copy.

Here are a few general guidelines to follow to ensure that your copy is user-friendly.

• Keep it short and sweet.

When your ad is competing with others, don’t overstay your welcome.

Make your case, then leave.

• Sound  journalistic

If your copy sounds like it’s reporting something, it’ll be more likely to draw users.

You want your ad to appear as if it’s breaking news.

For example, “A New Weight-Loss Product is Changing Moms’ Lives.”

• Be incomplete

Make sure the users must press your ad in order to learn more important details.

Don’t give too much away in your copy.

“Learn why this [Tech Gadget] is selling out everywhere!” for example.

• Make use of a unique landing page

When it comes to native advertising, custom landing pages can be a useful tool.

When a user clicks on a link and is taken to a sales page with too much detail, the experience can quickly become perplexing.

A custom landing page can also be tailored to suit your unique promotion strategy.

If the picture and copy in your native ad don’t fit the campaign’s sales page, users can be switched off.

As a result, you can use a landing page to bridge the difference between the two.

This also allows for the use of additional tracking analytics for testing and optimization.

Final thoughts

Native ads have been shown to be more engaging than conventional display ads. There will be money to be made in native ads as long as that remains so.

Use the tips above to make sure you’re doing what you can to increase conversions, and tweak your campaigns as you figure out what works best.